As mentioned in an article by Pratik Dholakiya

[rochon.a1.119]

A lot of this is just hearsay, backed by outdated approaches and misconceptions. So, we need to debunk these common myths and give you the information you need to understand whether or not there is any truth to it.

Myth 1: You should not link to other websites from your content

There's an old SEO myth that outlinking can hurt your site's search rankings by diluting your site's PageRank. It's based on the outdated belief that outbound links act as "PageRank dimmers."



It wasn't long before SEOs began to hypothesize that linking to changsha mobile database other sites could hurt your PageRank; the idea was that you lost a bit of PageRank by linking to other sources, perhaps giving their page a boost at the expense of yours.

— Pratik Dholakiya

Let's not forget that PageRank is based on that exact concept of linking one website to another; it is the foundation on which Google is built.

Many publishers (as well as other content creators) often avoid linking out for the simple reason that Google is known to apply a manual penalty for "unnatural links from your site." This has led to some fear among publishers and the misconception that the safest thing to do is not to link out.