Which of the links would you trust more?
Posted: Thu Jan 30, 2025 4:43 am
URLs are copied and pasted regularly, and sometimes when a link has no anchor text, the URL itself serves as the anchor text. In other cases, users can hover over the text to see the link in the lower left corner of the browser window. A readable URL explains what's inside.
The URL structure of a site should be as simple as possible. Remember that based on just these few words, the user's brain decides whether this content is useful for them or not.
example of readable URL
Here's what Google recommends to keep a URL readable:
Use punctuation in your URLs and use dashes (-) instead of underscores (_) between words.
Make your URL descriptive and match the page's main armenia mobile database keyword.
Use lowercase instead of mixing with uppercase letters.
Make it as short as possible , while still describing the content of the page.
If you need to know how your competitors write their URLs and texts for a target keyword, this is where the SEO Content Template tool comes in : type in a keyword, check your top 10 Google results and get the best out of them.
9. Adjust internal linking
Internal links are those that point from one page to another on your website, while external links are those that point from your site to any other external site.
"Some pages are known because Google has crawled them before. Other pages are discovered when Google follows a link from a known page to a new one," Google says .
Internal linking helps search engines
To add your site's pages to the huge database of discovered URLs, Google sends robots to investigate your site. The robots start by searching for some web pages and then follow the links to find new URLs. Therefore, for search engines, internal linking is one of the ways to discover contextually relevant content on your site.
In addition to helping your site structure and providing relevant content, internal links pass authority between pages and can ultimately improve rankings . If a page, for example, has high authority external links, it will have increased its PageRank score . This authority can then be passed on to another page on the site via internal links.
The URL structure of a site should be as simple as possible. Remember that based on just these few words, the user's brain decides whether this content is useful for them or not.
example of readable URL
Here's what Google recommends to keep a URL readable:
Use punctuation in your URLs and use dashes (-) instead of underscores (_) between words.
Make your URL descriptive and match the page's main armenia mobile database keyword.
Use lowercase instead of mixing with uppercase letters.
Make it as short as possible , while still describing the content of the page.
If you need to know how your competitors write their URLs and texts for a target keyword, this is where the SEO Content Template tool comes in : type in a keyword, check your top 10 Google results and get the best out of them.
9. Adjust internal linking
Internal links are those that point from one page to another on your website, while external links are those that point from your site to any other external site.
"Some pages are known because Google has crawled them before. Other pages are discovered when Google follows a link from a known page to a new one," Google says .
Internal linking helps search engines
To add your site's pages to the huge database of discovered URLs, Google sends robots to investigate your site. The robots start by searching for some web pages and then follow the links to find new URLs. Therefore, for search engines, internal linking is one of the ways to discover contextually relevant content on your site.
In addition to helping your site structure and providing relevant content, internal links pass authority between pages and can ultimately improve rankings . If a page, for example, has high authority external links, it will have increased its PageRank score . This authority can then be passed on to another page on the site via internal links.