SEO Page: Search Console data checks your top pages for organic traffic
Technical report: for site maintenance, such as 404 pages, loading time, etc.
7. Think about your existing customers!
Growth, that is what we want. Do we want growth by binding new customers to our organization or can we still expand our existing customers? In practice, we notice that too much focus is often placed on the first category, while the second category is all the more interesting to expand. After all, you are already inside these customers. Therefore, start in 2018 by paying optimal attention to your existing customer group. And by that we do not mean a newsletter to your existing customers once a month in which you only talk about yourself.
Many customers have purchased a specific product or service from you, but do they know the full breadth of what you can help them with? For example:
Using marketing automation to deliver customer-specific offers based on interests
Deploy remarketing campaigns to existing customers
Start 2018 by paying optimal attention to your existing customer base.
Loyalty
Make your customers ambassadors. Start increasing your LTV ( lifetime value ) and turn an existing customer into a 'customer for life'. Bind customers with fun extras that make them see no reason to switch to the competition. Make your customers' lives more fun and easier.
For example, consider:
Special discounts for members
Offering industry-specific content only to members
A kick-back on delivering new customers
Email marketing
In practice, we notice that e-mail is not used much within B2B. A periodic e-mail is often not there and if it is sent, it is often 'shooting with a shotgun' due to the many irrelevant kuwait whatsapp number messages.
Now is the time to change that. In 2018, there is a lot to be gained by setting up an email marketing strategy that puts the customer first. Start with simple segmentations and then optimize based on (purchase) behavior. It is important that you put yourself in the shoes of your target group. What is the target group really waiting for? Stop just giving news about new employees who have been hired or new customers you have acquired. Start with really relevant industry information that your target group is waiting for.
8. Prepare your site for organic traffic
Would you like to receive many relevant and organic visitors? Which B2B organization does not want this? It is obvious for every organization, but if you then look at whether attention is actually paid to it, it is often disappointing.
Are you aware of the speed, usability, security and mobile friendliness of your website?
Pagespeed insight bad score
Example of a bad score on Pagespeed Insight Google.