Leveraging Content Marketing to Drive B2B Lead Generation
Posted: Thu Jan 30, 2025 4:17 am
The challenge: You’ve built a website that generates good organic traffic. People find your site, stay a bit, and then leave.
You’ve got the numbers. So, where are the leads? How do you capture them? Clearly, you have enough quality content to attract readers in the first place. Why aren’t they engaged enough to stay?
When faced with this dilemma in their content marketing strategy, B2B companies tend to think the answer is “more content!”
After all, every marketer’s ears ring with the eternal chant of “Content is King!”. So, more content must be the answer.
When you create more content to close the traffic vs. leads gap, frustration mounts, which doesn’t help the situation.
What do you do now? You have content. Mountains of it. So where are all these leads everyone promises you?
Having content isn’t enough. You’ve got to leverage it 1000 mobile numbers list strategically if you want to win leads.
And that’s what this article is all about—content marketing strategy, B2B leads edition.
How to optimize your content marketing strategy (B2B edition)
As we’ve established, the quantity of content is seldom the issue. Quality may not be the issue either.
The issue is a stark disconnect between content that attracts potential customers and content that makes them convert.
We know content marketing results in lead generation. Forbes Advisor’s consolidation of marketing trends for 2024 shows that, while lead generation remains the biggest challenge for B2B marketers, 74% reported that content marketing increased the number of their leads.
Content marketing works. You just need to figure out what’s stopping yours from getting there.
So, the first step is to audit the content you already have. This means going on a gathering mission.
You’ve got the numbers. So, where are the leads? How do you capture them? Clearly, you have enough quality content to attract readers in the first place. Why aren’t they engaged enough to stay?
When faced with this dilemma in their content marketing strategy, B2B companies tend to think the answer is “more content!”
After all, every marketer’s ears ring with the eternal chant of “Content is King!”. So, more content must be the answer.
When you create more content to close the traffic vs. leads gap, frustration mounts, which doesn’t help the situation.
What do you do now? You have content. Mountains of it. So where are all these leads everyone promises you?
Having content isn’t enough. You’ve got to leverage it 1000 mobile numbers list strategically if you want to win leads.
And that’s what this article is all about—content marketing strategy, B2B leads edition.
How to optimize your content marketing strategy (B2B edition)
As we’ve established, the quantity of content is seldom the issue. Quality may not be the issue either.
The issue is a stark disconnect between content that attracts potential customers and content that makes them convert.
We know content marketing results in lead generation. Forbes Advisor’s consolidation of marketing trends for 2024 shows that, while lead generation remains the biggest challenge for B2B marketers, 74% reported that content marketing increased the number of their leads.
Content marketing works. You just need to figure out what’s stopping yours from getting there.
So, the first step is to audit the content you already have. This means going on a gathering mission.