Another aspect of our keyword research
Posted: Thu Jan 30, 2025 4:01 am
Keyword audits provide important insights. It helps you measure traffic, decide whether to create a new landing page or optimize an existing one, and understand your competitors’ strategies regarding content and backlinks. By gathering this information, you can avoid going in blind and ensure your SEO efforts have a clear direction. Real life keyword audit examples. We recently conducted a review of vanguard 86's seo plans to develop strategies for attracting targeted customers in New Zealand and Australia. This example should make it clearer what data and metrics you should consider when performing your own audit. Keyword data.
The first task we undertook was extensive keyword gcash database research. Once we knew what we wanted to offer, we searched for high-volume keywords with low difficulty scores, considered their search intent, and checked to see if there were pages that already ranked for those keywords. We use third-party tools such as semrush and google search console (gsc) to analyze current keyword rankings. is examining the types of pages that appear in search results. We find that certain keywords rank on similar pages, which helps us determine if we need to create multiple pages, or if a single page can effectively cover these semantic phrases.
Estimated transportation opportunities. Using the estimated CTR average from the backlinko case study, we were able to estimate the average number of clicks in the top three positions for a given keyword. We determined that "seo nz" and "search engine optimization nz" had the most potential. Targeting these keywords also increases the likelihood of driving traffic through relevant semantic search terms. Traffic opportunities are important because some keywords with low search volume may also have high difficulty, meaning a lot of effort may yield minimal results. If this occurs during this review, we will conduct further keyword research to find terms with better search volume opportunities.
The first task we undertook was extensive keyword gcash database research. Once we knew what we wanted to offer, we searched for high-volume keywords with low difficulty scores, considered their search intent, and checked to see if there were pages that already ranked for those keywords. We use third-party tools such as semrush and google search console (gsc) to analyze current keyword rankings. is examining the types of pages that appear in search results. We find that certain keywords rank on similar pages, which helps us determine if we need to create multiple pages, or if a single page can effectively cover these semantic phrases.
Estimated transportation opportunities. Using the estimated CTR average from the backlinko case study, we were able to estimate the average number of clicks in the top three positions for a given keyword. We determined that "seo nz" and "search engine optimization nz" had the most potential. Targeting these keywords also increases the likelihood of driving traffic through relevant semantic search terms. Traffic opportunities are important because some keywords with low search volume may also have high difficulty, meaning a lot of effort may yield minimal results. If this occurs during this review, we will conduct further keyword research to find terms with better search volume opportunities.