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Optimizing your site for more search traffic

Posted: Thu Jan 30, 2025 3:48 am
by rochon.a1.119
Create unique content: With so much noise and inauthentic content out there, any effort you can put into creating unique content will definitely be worth it.
SEMrush has been using this strategy for years: we have been conducting unique industry studies and research on topics related to our field. We offer unique data and insights into the market we are in. As a result, our findings are regularly published by major media outlets around the world, which generates high-quality backlinks to our site:

Examples of SEMrush's data-driven journalism


To get ahead of the competition and get more search traffic, you need to optimize your site.

SEO is a big topic to cover. We'll focus on content that will get your SEO efforts moving in the right direction:

• This post will walk you through the main steps of SEO competitive kuwait mobile database analysis, from finding keyword gaps to identifying which SERP features your competitors are optimizing for that you need to improve.

• This checklist provides a solid foundation for optimizing your site for all things SEO: keywords, on- and off-page SEO, technical SEO, content, and more.

There is one underrated tactic to consider in SEO and competitor search traffic strategies.

Both Expedia and Kayak are global companies that operate in multiple locations. We looked at the SEO performance of Expedia and Kayak in one specific country – Russia. In this case, we found that Kayak gets most of its traffic through Yandex (a local search engine), while Expedia’s traffic from the Russian search engine is much lower:



If you run a global brand, you should keep an eye on additional traffic sources. If you notice that a rival domain is getting a lot of organic traffic from search engines other than Google, such as Yandex, Bing, Baidu, DuckDuckGo, etc., you should consider adapting your SEO strategies to these engines.