More SaaS businesses are relying on advertising in newsletters.
Posted: Thu Jan 30, 2025 3:48 am
Traditional advertising channels like Google and social media platforms, such as LinkedIn and Facebook, are still popular with SaaS marketers. But what’s surprising is that most marketers are now outpacing YouTube, Instagram, and Twitter and relying on newsletters as a channel.
(In fact, the importance of newsletters is steadily growing among all advertising channels.)
Around 11% of SaaS marketers say they have advertised on panama mobile numbers list newsletters in the past 12 months, and a whopping 65% of SaaS businesses have their own newsletters to promote their business apps to potential customers.
13. Content Marketing Institute expects to see a rise in video and event marketing for B2B companies (including SaaS).
According to the Content Marketing Institute’s survey, which included SaaS marketers among its respondents, found expected investments to increase in the following categories:
Videos, specifically webinars and SME interviews (69%)
Events, including virtual and in-person events (61%)
Media-owned assets (57%)
Paid media assets (51%)
(In fact, the importance of newsletters is steadily growing among all advertising channels.)
Around 11% of SaaS marketers say they have advertised on panama mobile numbers list newsletters in the past 12 months, and a whopping 65% of SaaS businesses have their own newsletters to promote their business apps to potential customers.
13. Content Marketing Institute expects to see a rise in video and event marketing for B2B companies (including SaaS).
According to the Content Marketing Institute’s survey, which included SaaS marketers among its respondents, found expected investments to increase in the following categories:
Videos, specifically webinars and SME interviews (69%)
Events, including virtual and in-person events (61%)
Media-owned assets (57%)
Paid media assets (51%)