What is a landing page?
Posted: Wed Jan 29, 2025 9:56 am
What should be the structure of the landing page? What information should be provided to the visitor first, and what can wait? What is better - a long landing page or a short one? There are many questions, and the answers to them are not so clear.
Let's say right away that there is no universal structure for a landing page, that would be too simple. Therefore, when developing a new resource, each time you need to carefully think about which blocks to use for it and in what order to arrange them.
A landing page is a website consisting pastors in the us email list of one page, and this page usually has no links to other sections or they are extremely rare. The purpose of a landing page is to promote a product or products of one type. These can be either goods or services. A visitor to a one-page site has only two possible courses of action: to do what is called for on the site, or to leave the resource. That is, a landing page is a kind of Internet dead end with the main task of pushing the user to perform the target action.
The target action is ordering a product or service, subscribing, requesting a consultation, and other types of buyer activity. The feedback form on the landing page is responsible for collecting customer contact information — phone number and email.
A landing page is a unique cluster of marketing tricks. The special structure of a landing site distinguishes it from other web resources.
The landing page is built from standard modules, each of which contains brief and specific information about the product. At the same time, there is nothing superfluous on the page that would interfere with the perception of the material.
A standard web resource implies a greater number of user behavior scenarios. Its menu directs visitors to different pages in search of the necessary information, and as a result, people stop concentrating on the required action.
The main reason why people don't buy something online is not because they don't need it or don't want it. People just can't figure out:
whether the site offers to buy something or not;
what exactly is being offered for purchase;
why the proposed product is needed (and other similar points).
Buyers do not see a specific offer to buy, because they are drowning in a sea of other information surrounding this offer. There are many illustrative materials, videos, advertising banners on web resources, which encourages the average Internet visitor to view almost simultaneously in an indefinite sequence from ten to twelve tabs.
Let's say right away that there is no universal structure for a landing page, that would be too simple. Therefore, when developing a new resource, each time you need to carefully think about which blocks to use for it and in what order to arrange them.
A landing page is a website consisting pastors in the us email list of one page, and this page usually has no links to other sections or they are extremely rare. The purpose of a landing page is to promote a product or products of one type. These can be either goods or services. A visitor to a one-page site has only two possible courses of action: to do what is called for on the site, or to leave the resource. That is, a landing page is a kind of Internet dead end with the main task of pushing the user to perform the target action.
The target action is ordering a product or service, subscribing, requesting a consultation, and other types of buyer activity. The feedback form on the landing page is responsible for collecting customer contact information — phone number and email.
A landing page is a unique cluster of marketing tricks. The special structure of a landing site distinguishes it from other web resources.
The landing page is built from standard modules, each of which contains brief and specific information about the product. At the same time, there is nothing superfluous on the page that would interfere with the perception of the material.
A standard web resource implies a greater number of user behavior scenarios. Its menu directs visitors to different pages in search of the necessary information, and as a result, people stop concentrating on the required action.
The main reason why people don't buy something online is not because they don't need it or don't want it. People just can't figure out:
whether the site offers to buy something or not;
what exactly is being offered for purchase;
why the proposed product is needed (and other similar points).
Buyers do not see a specific offer to buy, because they are drowning in a sea of other information surrounding this offer. There are many illustrative materials, videos, advertising banners on web resources, which encourages the average Internet visitor to view almost simultaneously in an indefinite sequence from ten to twelve tabs.