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What to do if your seeding strategy isn't working

Posted: Wed Jan 29, 2025 9:35 am
by monira444
Sometimes even for those who know how to do seeding in VK, the strategy does not work and it turns out that the advertising costs do not justify themselves. In this case, you can try to remake the advertising post or change the communities for publication. If this does not help, then you can consider the option of targeted advertising for your project - perhaps it will be more effective.

5 successful advertising campaigns launched through seeding in VK
Yumani regularly launches such campaigns, detailing bank data new offers, promotions, and app functionality. This is a good example of how seeding can be effective even without much creativity in the advertising material. The main thing here is to convey information to consumers about important functions and offers that they would like to use.

YouMoney
Kinopoisk usually places posts with advertisements and contests in thematic communities where movie and TV series lovers hang out, in order to attract new subscribers to their community and motivate them to buy a subscription to the online cinema. This service has a fairly wide audience, so it is very easy to select communities - you can work not only with publics about cinema, but also with various thematic publics of different focus, since many people love cinema, and they love contests even more.

Comic Con
Steam successfully places its ads in thematic communities dedicated to games and gaming events. This option allows you to attract people who are directly interested in buying new games and supporting various gaming projects. The post requires placement in communities where real game lovers sit, because otherwise the money will be wasted, and the response will be minimal even with a large number of views.