Website Grader – Hubspot
Posted: Wed Jan 29, 2025 8:35 am
The Grader website allows businesses to find search engine optimization opportunities.
Grader generates custom reports with very important information to audit your site , such as: Page size, request and site speed.
Help with mobile optimization. With it you can check if your site works well and what is the response speed and viewport settings.
It also tells you if your site is easy to mail marketing to doctors find for humans and robots. You can also see your page titles and meta descriptions.
Woorank
With this tool you can find opportunities to optimize and improve your website. With the analysis you can see SEO performance. In addition, it offers more than 70 metrics, to facilitate opportunities for improvement. And best of all, you can download the analysis in a PDF file, so you can study it at your leisure.
Screaming Frog SEO Spider
Screaming Frog SEO Spider offers a free (lite) and a paid version. This tool is useful for professionals who are engaged in research.
With the tool you can crawl your sites, as well as examine URLs. It is also possible to speed up searches on large sites, something that could take hours.
[Tweet “There are many tools that will help you optimize your site and improve your conversions”]
As you can see, there are many tools that will help you optimize your site and improve your conversions. However, there are also companies that can help you improve the SEO of your site or blog. You decide which of the options is the most convenient for you.
Now that you know why SEO audits are important and what tools exist to do them, it's time to learn how to do it. Let's see the step by step.
How to do an SEO audit step by step
Step #1: Identify Errors and Redirects
404 errors give a bad user experience, you are taking them to a page that does not exist. So you should avoid it at all costs. What can you do? With the Screming Frog tool you can see where these errors are and then correct them.
You can also use Search Console , from there you can see the 404 errors on your website. If you are not a user of this tool, I recommend that you start using it.
Other numbers to watch include:
404 the page does not exist
302 temporary redirect (unless you have a justification it should be 301)
301 permanent redirect
200 all OK
Carefully analyze whether the entire structure you want your user to see has the 200 code. You should also verify that there is no duplicate content. Validate that the 301 redirects are correct, ask yourself if the 302 redirects should remain temporary or you can change them to 301. Fix 404 errors with a redirect.
Finally, I recommend you go to Search Console and mark all errors as resolved.
Step #2: Analyze your links
Another thing you can see with Screaming Frog is the number of external links pointing to your page.
If there are only a few, you should do your best to get more! But be careful, it is important to study the origin of the links that point to your site. If you have many links from sites that Google considers malicious, they could affect your site's reputation... So be careful!
You should also check your internal links. There are two types of links: “dofollow” (which transfer authority to the competition) and “nofollow” (which do not affect your authority).
It is recommended that you put a dofollow link from time to time, especially if the links on the other page add value to your site . However, it is best to use the “nofollow” by default.
Grader generates custom reports with very important information to audit your site , such as: Page size, request and site speed.
Help with mobile optimization. With it you can check if your site works well and what is the response speed and viewport settings.
It also tells you if your site is easy to mail marketing to doctors find for humans and robots. You can also see your page titles and meta descriptions.
Woorank
With this tool you can find opportunities to optimize and improve your website. With the analysis you can see SEO performance. In addition, it offers more than 70 metrics, to facilitate opportunities for improvement. And best of all, you can download the analysis in a PDF file, so you can study it at your leisure.
Screaming Frog SEO Spider
Screaming Frog SEO Spider offers a free (lite) and a paid version. This tool is useful for professionals who are engaged in research.
With the tool you can crawl your sites, as well as examine URLs. It is also possible to speed up searches on large sites, something that could take hours.
[Tweet “There are many tools that will help you optimize your site and improve your conversions”]
As you can see, there are many tools that will help you optimize your site and improve your conversions. However, there are also companies that can help you improve the SEO of your site or blog. You decide which of the options is the most convenient for you.
Now that you know why SEO audits are important and what tools exist to do them, it's time to learn how to do it. Let's see the step by step.
How to do an SEO audit step by step
Step #1: Identify Errors and Redirects
404 errors give a bad user experience, you are taking them to a page that does not exist. So you should avoid it at all costs. What can you do? With the Screming Frog tool you can see where these errors are and then correct them.
You can also use Search Console , from there you can see the 404 errors on your website. If you are not a user of this tool, I recommend that you start using it.
Other numbers to watch include:
404 the page does not exist
302 temporary redirect (unless you have a justification it should be 301)
301 permanent redirect
200 all OK
Carefully analyze whether the entire structure you want your user to see has the 200 code. You should also verify that there is no duplicate content. Validate that the 301 redirects are correct, ask yourself if the 302 redirects should remain temporary or you can change them to 301. Fix 404 errors with a redirect.
Finally, I recommend you go to Search Console and mark all errors as resolved.
Step #2: Analyze your links
Another thing you can see with Screaming Frog is the number of external links pointing to your page.
If there are only a few, you should do your best to get more! But be careful, it is important to study the origin of the links that point to your site. If you have many links from sites that Google considers malicious, they could affect your site's reputation... So be careful!
You should also check your internal links. There are two types of links: “dofollow” (which transfer authority to the competition) and “nofollow” (which do not affect your authority).
It is recommended that you put a dofollow link from time to time, especially if the links on the other page add value to your site . However, it is best to use the “nofollow” by default.