Who are leads in simple words
Posted: Wed Jan 29, 2025 7:50 am
How to reduce the cost of a lead is a question that sooner or later every entrepreneur who develops their business via the Internet asks themselves. Indeed, how, by paying the minimum, to ensure that as many buyers as possible visit the site?
This desire is understandable and there is nothing wrong with it. Moreover, there are real opportunities to achieve such a goal. The article will discuss how to attract the attention of the widest possible audience without increasing advertising costs only by reducing the cost of a lead.
Leads are those website visitors who, having paid attention to the advertisement, showed interest in the product (service), and then performed a certain target action. For example, filled out las vegas email list an application form, called by phone or requested a call back, agreed to receive a newsletter to their email. Leads are not yet real clients, but those who may soon become them.
The term "lead" originally appeared in the West, in Europe and America, and in Russia and the Commonwealth countries it began to be used not so long ago. If we talk about the exact translation from English, then lead means to conduct, to drive, to bring. In essence, this is "bringing" a future client.
In Internet marketing, the concept of a lead is used very actively. Even sales managers to some extent fall under this definition, because it refers to all those who, one way or another, came into contact with the company and ended up among its potential clients.
As for marketing, each lead already contains a minimum of information about the prospective buyer. This could be a name, phone number, and email address. If the person filled out a questionnaire, there could be more data.
Thanks to the lead, it becomes clear which of the potential customers are really interested in your product. Visiting the advertiser's website is somewhat similar to surveys conducted among passers-by on the street. In both cases, people answer questionnaires, express their opinions about the product (service), show their interest and leave contact information.
In essence, a person on the street is no different from one attracted through Internet marketing. Questions about how to attract a future client and how to reduce the cost of a lead are the domain of Internet marketers and contextual advertising specialists.
This desire is understandable and there is nothing wrong with it. Moreover, there are real opportunities to achieve such a goal. The article will discuss how to attract the attention of the widest possible audience without increasing advertising costs only by reducing the cost of a lead.
Leads are those website visitors who, having paid attention to the advertisement, showed interest in the product (service), and then performed a certain target action. For example, filled out las vegas email list an application form, called by phone or requested a call back, agreed to receive a newsletter to their email. Leads are not yet real clients, but those who may soon become them.
The term "lead" originally appeared in the West, in Europe and America, and in Russia and the Commonwealth countries it began to be used not so long ago. If we talk about the exact translation from English, then lead means to conduct, to drive, to bring. In essence, this is "bringing" a future client.
In Internet marketing, the concept of a lead is used very actively. Even sales managers to some extent fall under this definition, because it refers to all those who, one way or another, came into contact with the company and ended up among its potential clients.
As for marketing, each lead already contains a minimum of information about the prospective buyer. This could be a name, phone number, and email address. If the person filled out a questionnaire, there could be more data.
Thanks to the lead, it becomes clear which of the potential customers are really interested in your product. Visiting the advertiser's website is somewhat similar to surveys conducted among passers-by on the street. In both cases, people answer questionnaires, express their opinions about the product (service), show their interest and leave contact information.
In essence, a person on the street is no different from one attracted through Internet marketing. Questions about how to attract a future client and how to reduce the cost of a lead are the domain of Internet marketers and contextual advertising specialists.