Instagram Business Profile Features
Posted: Wed Jan 29, 2025 7:25 am
A business profile on Instagram differs from a personal page on social networks in several ways.
Profile categories
The business account most accurately defines the topic of the page. In addition to the "personal blog" and "brand" tags, there is the option to indicate the company's line of business.
You can choose any specialization, for journalist email list example, “cafe-bakery”, “lingerie store”, “music tutor”, etc., which will help attract as many subscribers as possible from the target audience.
Communication buttons
Instagram Business Profile Features
Source: Foxy burrow / shutterstock.com
The business profile offers subscribers expanded communication options using the buttons "Send a message to email", "Call", "How to get there". This simplifies and speeds up communication with the account owner.
Let's say if a user clicks the "Call" button, the company's number appears on his mobile phone. The call is made with one click, without first copying and entering the contact into the phone's memory.
Statistics
Statistics are kept for all posts of a business account and for the profile as a whole in order to analyze user reactions to publications and the effectiveness of different promotion methods. The analytical data will be relevant for both sales accounts and personal brands.
Statistics
Statistics show the number of people who visited the account and the time of their visit. These figures allow you to objectively evaluate the results of maintaining the profile and develop appropriate publication tactics.
Instagram starts collecting statistics from the first post published in an activated business profile. You can find out by clicking the "View statistics" button, which will display the following data:
date, time of fasting;
number of impressions;
user engagement;
overall coverage of the publication.
In case of unclear moments, the button “What does this mean?” is used, which leads to a page with detailed explanatory information.
On the right side of the top of the profile there is a button that goes to the statistics of the account as a whole and shows a number of necessary details:
number of impressions, reach of all publications, total number of profile views over the last seven days;
the number of clicks on web resources mentioned in publications, the number of messages sent by email and outgoing phone calls, views of the organization's address;
age, gender, number of users, filter for their classification by various parameters, for example by gender and age, etc.;
geographic location of users and filters with city and country settings;
activity of visits by days of the week, time of day - to select the optimal time for publication and create a suitable content plan;
The most popular publications for a specific period are top posts.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
To select the required statistics, the account owner can set a filter with different parameters:
type of publication - photo or video;
publication goal - likes, impressions, reach, views, engagement, comments;
statistical data period - one or two weeks, a month, six months, a year.
Analysis and processing of statistical data will ultimately be useful for developing a sales increase strategy.
Promotion
Anyone can advertise their business to increase demand and sales. Instagram offers users to promote posts without losing likes. In the feed, posts with a large number of likes and comments look much more attractive than advertising posts.
Promotion
Source: Roman Samborskyi / shutterstock.com
For this method of promotion, you should select an already published post in the gallery and click the "Promote" button under it. Then a call to action is recorded, the required target audience is selected automatically or manually. The next step is to choose the end time of the campaign and determine the advertising budget. That's it, the advertising publication can be launched.
Profile categories
The business account most accurately defines the topic of the page. In addition to the "personal blog" and "brand" tags, there is the option to indicate the company's line of business.
You can choose any specialization, for journalist email list example, “cafe-bakery”, “lingerie store”, “music tutor”, etc., which will help attract as many subscribers as possible from the target audience.
Communication buttons
Instagram Business Profile Features
Source: Foxy burrow / shutterstock.com
The business profile offers subscribers expanded communication options using the buttons "Send a message to email", "Call", "How to get there". This simplifies and speeds up communication with the account owner.
Let's say if a user clicks the "Call" button, the company's number appears on his mobile phone. The call is made with one click, without first copying and entering the contact into the phone's memory.
Statistics
Statistics are kept for all posts of a business account and for the profile as a whole in order to analyze user reactions to publications and the effectiveness of different promotion methods. The analytical data will be relevant for both sales accounts and personal brands.
Statistics
Statistics show the number of people who visited the account and the time of their visit. These figures allow you to objectively evaluate the results of maintaining the profile and develop appropriate publication tactics.
Instagram starts collecting statistics from the first post published in an activated business profile. You can find out by clicking the "View statistics" button, which will display the following data:
date, time of fasting;
number of impressions;
user engagement;
overall coverage of the publication.
In case of unclear moments, the button “What does this mean?” is used, which leads to a page with detailed explanatory information.
On the right side of the top of the profile there is a button that goes to the statistics of the account as a whole and shows a number of necessary details:
number of impressions, reach of all publications, total number of profile views over the last seven days;
the number of clicks on web resources mentioned in publications, the number of messages sent by email and outgoing phone calls, views of the organization's address;
age, gender, number of users, filter for their classification by various parameters, for example by gender and age, etc.;
geographic location of users and filters with city and country settings;
activity of visits by days of the week, time of day - to select the optimal time for publication and create a suitable content plan;
The most popular publications for a specific period are top posts.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
To select the required statistics, the account owner can set a filter with different parameters:
type of publication - photo or video;
publication goal - likes, impressions, reach, views, engagement, comments;
statistical data period - one or two weeks, a month, six months, a year.
Analysis and processing of statistical data will ultimately be useful for developing a sales increase strategy.
Promotion
Anyone can advertise their business to increase demand and sales. Instagram offers users to promote posts without losing likes. In the feed, posts with a large number of likes and comments look much more attractive than advertising posts.
Promotion
Source: Roman Samborskyi / shutterstock.com
For this method of promotion, you should select an already published post in the gallery and click the "Promote" button under it. Then a call to action is recorded, the required target audience is selected automatically or manually. The next step is to choose the end time of the campaign and determine the advertising budget. That's it, the advertising publication can be launched.