Hot Trends of 2025 in Different Types of Content
Posted: Wed Jan 29, 2025 7:24 am
Voice search
Today, more than 25% of Google queries are performed via voice search. The number of speech-to-text apps is growing rapidly, as are their functionality. For example,Speech noteseven places punctuation marks in the text recorded from speech, andTranscribeAvailable in 80 languages, it translates video content into text.
Conclusion. Given the development of this las vegas email list trend, content should be formed as close as possible to the sound of ordinary colloquial speech, that is, as far as vocabulary and syntax (to a greater extent) are concerned, it is better to start from the rule "as I speak, so I write". Of course, no one has canceled grammar.
Cross-messenger content
Nowadays people are increasingly using instant messengers and are happy to send their favorite materials to their friends in private messages. Make sure that your publications can be easily shared through all popular instant messengers.7 Hot Trends of 2020 in Different Types of Content
Source: Rawpixel.com/shutterstock.com
Conclusion: The volume of various types of content in messenger channels will steadily grow.
Trending social networks
A huge platform for posting promotional content is Facebook*, but its position has been significantly shaken after the well-known precedent of leaking personal user data. Therefore, we should not expect its popularity to grow next year.
Instagram*, which has a billion active visitors per month, is certainly an attractive place to place ads.
According to some forecasts, YouTube's audience will reach approximately two billion by 2021.
The VKontakte network has become popular all over the world due to its ability to be used in 90 languages. Currently, more than 80 million users visit it every month, and that's only from mobile phones.
LinkedIn is striving to become a leader (and not without success) among mediators in the B2B sphere, providing new opportunities for the formation of various types of content.
Conclusion. Social media channels are not losing their popularity, and Instagram* and YouTube are becoming trendsetters. Surveys of teenagers have shown that for many of them, a popular video blogger has more authority than any family member.
Read also!
"Content Marketing Methods: 8 Pros and 4 Cons"
Read more
Content that never goes out of style
Interactive spaces of communication are constantly growing, but people still feel that the necessary information is not enough. The need for new, fresh types of content is and will be.
Text materials that are not related to the news feed are always relevant. They are read with pleasure (especially by beginners, you can’t surprise narrow specialists with anything like that), they are informative and easily transformable.
Conclusion: So-called long-playing content will always be popular. The audience shows constant interest in topics like “10 distinctive qualities of a professional marketer”, “25 secrets of successful sales” and so on.
SEO is still in force
The leaders in posting all kinds of digital content are Yandex and Google. Therefore, it makes sense to invest in SEO promotion: this will convey information about you to your potential clients.
Conclusion. Texts continue to act as a marketing tool, so keywords and topics are an important component of the core. You should not underestimate the importance of promotion and save on it, otherwise your business strategy may fail.
Innovations will always be in demand
It is understandable that the consumer audience, in the hope of improving the quality of life, is constantly thirsting for something new, because the digital reality is changing so rapidly.
Interests don't seem to change, but their range is quite large. Mobile devices are always in demand: people want new designs and wider functionality. New technologies are always interesting, for example, "smart" applications likeYoga daily fitness(for those who care about their health),TickTick(for those who track individual performance),TMetric time tracker(for those who don't like to waste time).
Conclusion. Content types that demonstrate innovations in the field of familiar categories (health, medicine, technology, work, leisure, etc.) will always be in demand. Because people are always interested in information about how to make their lives better.
"Perishable" content
An interesting trend: if information is always available, it can remain unused for a long time. But once the consumer knows that the terms of use are limited, he begins to show surprising activity.
This phenomenon is called Fear of missing out (FOMO), and now streams where only airtime is available for comments, or so-called stories, or the function of publishing a status that will disappear after 24 hours, etc. are becoming very popular.
For example, Baumgartner's parachute jump (at an altitude of 36.6 km) literally thundered, shown in a stream format on YouTube (both the ascent and the flight were filmed). Red Bull Stratos acted as a sponsor. The material was watched by an audience of eight million.
Conclusion: Publications with limited access time automatically become more expensive and generate more interest. Therefore, this type of content is very promising.
Today, more than 25% of Google queries are performed via voice search. The number of speech-to-text apps is growing rapidly, as are their functionality. For example,Speech noteseven places punctuation marks in the text recorded from speech, andTranscribeAvailable in 80 languages, it translates video content into text.
Conclusion. Given the development of this las vegas email list trend, content should be formed as close as possible to the sound of ordinary colloquial speech, that is, as far as vocabulary and syntax (to a greater extent) are concerned, it is better to start from the rule "as I speak, so I write". Of course, no one has canceled grammar.
Cross-messenger content
Nowadays people are increasingly using instant messengers and are happy to send their favorite materials to their friends in private messages. Make sure that your publications can be easily shared through all popular instant messengers.7 Hot Trends of 2020 in Different Types of Content
Source: Rawpixel.com/shutterstock.com
Conclusion: The volume of various types of content in messenger channels will steadily grow.
Trending social networks
A huge platform for posting promotional content is Facebook*, but its position has been significantly shaken after the well-known precedent of leaking personal user data. Therefore, we should not expect its popularity to grow next year.
Instagram*, which has a billion active visitors per month, is certainly an attractive place to place ads.
According to some forecasts, YouTube's audience will reach approximately two billion by 2021.
The VKontakte network has become popular all over the world due to its ability to be used in 90 languages. Currently, more than 80 million users visit it every month, and that's only from mobile phones.
LinkedIn is striving to become a leader (and not without success) among mediators in the B2B sphere, providing new opportunities for the formation of various types of content.
Conclusion. Social media channels are not losing their popularity, and Instagram* and YouTube are becoming trendsetters. Surveys of teenagers have shown that for many of them, a popular video blogger has more authority than any family member.
Read also!
"Content Marketing Methods: 8 Pros and 4 Cons"
Read more
Content that never goes out of style
Interactive spaces of communication are constantly growing, but people still feel that the necessary information is not enough. The need for new, fresh types of content is and will be.
Text materials that are not related to the news feed are always relevant. They are read with pleasure (especially by beginners, you can’t surprise narrow specialists with anything like that), they are informative and easily transformable.
Conclusion: So-called long-playing content will always be popular. The audience shows constant interest in topics like “10 distinctive qualities of a professional marketer”, “25 secrets of successful sales” and so on.
SEO is still in force
The leaders in posting all kinds of digital content are Yandex and Google. Therefore, it makes sense to invest in SEO promotion: this will convey information about you to your potential clients.
Conclusion. Texts continue to act as a marketing tool, so keywords and topics are an important component of the core. You should not underestimate the importance of promotion and save on it, otherwise your business strategy may fail.
Innovations will always be in demand
It is understandable that the consumer audience, in the hope of improving the quality of life, is constantly thirsting for something new, because the digital reality is changing so rapidly.
Interests don't seem to change, but their range is quite large. Mobile devices are always in demand: people want new designs and wider functionality. New technologies are always interesting, for example, "smart" applications likeYoga daily fitness(for those who care about their health),TickTick(for those who track individual performance),TMetric time tracker(for those who don't like to waste time).
Conclusion. Content types that demonstrate innovations in the field of familiar categories (health, medicine, technology, work, leisure, etc.) will always be in demand. Because people are always interested in information about how to make their lives better.
"Perishable" content
An interesting trend: if information is always available, it can remain unused for a long time. But once the consumer knows that the terms of use are limited, he begins to show surprising activity.
This phenomenon is called Fear of missing out (FOMO), and now streams where only airtime is available for comments, or so-called stories, or the function of publishing a status that will disappear after 24 hours, etc. are becoming very popular.
For example, Baumgartner's parachute jump (at an altitude of 36.6 km) literally thundered, shown in a stream format on YouTube (both the ascent and the flight were filmed). Red Bull Stratos acted as a sponsor. The material was watched by an audience of eight million.
Conclusion: Publications with limited access time automatically become more expensive and generate more interest. Therefore, this type of content is very promising.