How much does it cost to develop a brand book: the price of the issue
Posted: Wed Jan 29, 2025 7:23 am
It is impossible to answer the question of what the price of a brand book is right away — you need to study the needs of the business first. Everything depends on the goals and priorities of the company. If the business has just started to develop, the cost of developing a brand book from scratch can reach up to a third of the annual advertising budget (meaning the full cycle of work — from marketing research to the final layout and printing of the document).
When a brand book is offered at too international mailing list low a price, this should be a warning sign. Most likely, the development will not include the entire list of necessary activities or the quality of the work will be unsatisfactory - it is better to refuse such options and look for others. A detailed study of the portfolio of designers and companies applying for the order will help make the right choice of the contractor.
The right attitude is to treat ordering a brand book as an investment in the future of the brand and the company.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Who doesn't need a brand book 100%
It is a mistake to consider a brand book a magic pill for any business problems. It is just a tool that can save time by not having to coordinate advertising banners, layouts, souvenirs, etc.
Moreover, this tool is designed primarily for large companies that are developing and expanding. For example, a brand book will be a good help for those who open new branches.
Who doesn't need a brand book 100%
Source: shutterstock.com
But those who definitely don't need it are:
newcomers to business (small organizations that are just taking their first steps in the market and do not know what their immediate future holds);
artisans (mini-studios working at home - their entire corporate style is a logo made on a free constructor);
"little ones" (organizations operating as a single office, with no plans to build a corporate network).
For companies that fall into the listed types, using a corporate style according to all the rules, with detail, is not necessary.
It makes more sense to focus on more relevant tools, for example, attracting clients from the Internet.
However, if you still want to implement the idea of creating a brand book, you need to contact specialists, but closely interact with them during the development process. The result of such joint efforts will be a useful product, outwardly stylish and creative.
When a brand book is offered at too international mailing list low a price, this should be a warning sign. Most likely, the development will not include the entire list of necessary activities or the quality of the work will be unsatisfactory - it is better to refuse such options and look for others. A detailed study of the portfolio of designers and companies applying for the order will help make the right choice of the contractor.
The right attitude is to treat ordering a brand book as an investment in the future of the brand and the company.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Who doesn't need a brand book 100%
It is a mistake to consider a brand book a magic pill for any business problems. It is just a tool that can save time by not having to coordinate advertising banners, layouts, souvenirs, etc.
Moreover, this tool is designed primarily for large companies that are developing and expanding. For example, a brand book will be a good help for those who open new branches.
Who doesn't need a brand book 100%
Source: shutterstock.com
But those who definitely don't need it are:
newcomers to business (small organizations that are just taking their first steps in the market and do not know what their immediate future holds);
artisans (mini-studios working at home - their entire corporate style is a logo made on a free constructor);
"little ones" (organizations operating as a single office, with no plans to build a corporate network).
For companies that fall into the listed types, using a corporate style according to all the rules, with detail, is not necessary.
It makes more sense to focus on more relevant tools, for example, attracting clients from the Internet.
However, if you still want to implement the idea of creating a brand book, you need to contact specialists, but closely interact with them during the development process. The result of such joint efforts will be a useful product, outwardly stylish and creative.