Differences in complex SEO promotion for different search engines
Posted: Wed Jan 29, 2025 7:17 am
For RuNet, it is important to optimize a site for two leading search engines at once: Yandex and Google. The difficulty is that each of them has its own requirements. In order to get into a small range of intersection of search engine expectations, you need to have a good understanding of the principles of the algorithms.
Comprehensive website promotion in Yandex
Let's look at Yandex's main requirements for resource optimization:
Stability and popularity of the business. The trend is that the choice of users, which is influenced by the brand's popularity, plays a big role. At the same time, the site may be poorly optimized or there is ukraine consumer email list no work to promote the resource at all. Therefore, it is necessary to work on the brand's reputation. Search engines must understand that the brand is "on everyone's lips". Various ratings help with this: on maps, in geoservices, on review sites. The presence of comments and mentions on thematic sites, etc.
If you don't work on your brand, your overall effectiveness will be reduced.
Stable operation of the site. This technical condition is the foundation on which promotion is built. It is necessary to ensure that the site functions properly.
In one of our cases, we talked about how important it is to record technical errors before they have time to affect the results of promotion.
High behavioral indicators . Activity on the site: high clickability in search results and conversion rate, etc. We divide behavioral factors into:
1. External - influence the user to visit our site. Here our goal is to increase CTR.
2. Internal - help him stay and perform the target action.
Here, the usability of the site plays a major role: the presence of intuitive navigation, logical and understandable feedback forms, relevant content. We analyze user behavior and refine the resource.
Integration with Yandex services . Starting with Yandex.Business and ending with Yandex.Market.
Clear separation of commercial and informational demand. It is advisable to leave informational pages informational, without trying to introduce commercial keys. To commercialize traffic, it is better to use CTA elements, interlinking and marketing automation .
Abuse of keys in the text is fraught with pessimization, so the usual text optimization, which implies the inclusion of keys, often interferes with the ranking of commercial pages. This becomes an obvious obstacle to achieving the KPI of the business - making a profit from the site.
Importance of commercial factors on commercial pages. These are the factors by which the search engine identifies a page as commercial. As a rule, such pages have little text, but contain: products, if it is a listing, prices, choice of region - everything that promotes a purchase.
Comprehensive website promotion in Yandex
Let's look at Yandex's main requirements for resource optimization:
Stability and popularity of the business. The trend is that the choice of users, which is influenced by the brand's popularity, plays a big role. At the same time, the site may be poorly optimized or there is ukraine consumer email list no work to promote the resource at all. Therefore, it is necessary to work on the brand's reputation. Search engines must understand that the brand is "on everyone's lips". Various ratings help with this: on maps, in geoservices, on review sites. The presence of comments and mentions on thematic sites, etc.
If you don't work on your brand, your overall effectiveness will be reduced.
Stable operation of the site. This technical condition is the foundation on which promotion is built. It is necessary to ensure that the site functions properly.
In one of our cases, we talked about how important it is to record technical errors before they have time to affect the results of promotion.
High behavioral indicators . Activity on the site: high clickability in search results and conversion rate, etc. We divide behavioral factors into:
1. External - influence the user to visit our site. Here our goal is to increase CTR.
2. Internal - help him stay and perform the target action.
Here, the usability of the site plays a major role: the presence of intuitive navigation, logical and understandable feedback forms, relevant content. We analyze user behavior and refine the resource.
Integration with Yandex services . Starting with Yandex.Business and ending with Yandex.Market.
Clear separation of commercial and informational demand. It is advisable to leave informational pages informational, without trying to introduce commercial keys. To commercialize traffic, it is better to use CTA elements, interlinking and marketing automation .
Abuse of keys in the text is fraught with pessimization, so the usual text optimization, which implies the inclusion of keys, often interferes with the ranking of commercial pages. This becomes an obvious obstacle to achieving the KPI of the business - making a profit from the site.
Importance of commercial factors on commercial pages. These are the factors by which the search engine identifies a page as commercial. As a rule, such pages have little text, but contain: products, if it is a listing, prices, choice of region - everything that promotes a purchase.