This strategy was implemented in the middle of February 2021
Posted: Wed Jan 29, 2025 7:16 am
This is where new content will come in. This process will also eradicate any duplicate content, so the reorganization of your content library will be primed for the best results. A Google Sheet with your library is a safe and easy way to map out this content. For the pillar page strategy itself, I recommend a Google Sheet with tabs for existing content that needs to be optimized, new content that needs to be written, the structure of the pillar page, as well as current rankings.
Here is an example of how I sort out my overview tab for content regarding a south africa gambling data particular pillar page topic: Screenshot of the top of a Google Sheet with columns for Topic, Keywords, Suggested Title of Page, Existing Link?, New Content?, and Link out to: What are the benefits of a pillar page strategy? This may seem like a lot of work, which poses the question, is a pillar page strategy actually worth it? The short answer is: yes.
Pillar page strategies force you to take a look at the buyer personas in your industry. If you combine those with topic clusters, you’re going to be answering top of funnel queries, like “what is?”, mid-funnel queries like “benefits of”, and bottom funnel queries like “the best of”. Not only are you creating content that search engines find relevant — you’re creating content for every stage of your buyer’s journey. This allows your users to easily make their way through the sales funnel and bridge any gap you may have had in your sales process.
Increasingly important in B2B. Besides the clean-up that you get from the content audit, your website should also experience legitimate SEO benefits. When I implemented my strategy, there was a clear indication that it was working. Both impressions and clicks drastically increased, and continued to climb through the spring: Screenshot of a Google Analytics trend line showing steady increases of impressions (purple line) and clicks (blue line) between February and April 2021.
Here is an example of how I sort out my overview tab for content regarding a south africa gambling data particular pillar page topic: Screenshot of the top of a Google Sheet with columns for Topic, Keywords, Suggested Title of Page, Existing Link?, New Content?, and Link out to: What are the benefits of a pillar page strategy? This may seem like a lot of work, which poses the question, is a pillar page strategy actually worth it? The short answer is: yes.
Pillar page strategies force you to take a look at the buyer personas in your industry. If you combine those with topic clusters, you’re going to be answering top of funnel queries, like “what is?”, mid-funnel queries like “benefits of”, and bottom funnel queries like “the best of”. Not only are you creating content that search engines find relevant — you’re creating content for every stage of your buyer’s journey. This allows your users to easily make their way through the sales funnel and bridge any gap you may have had in your sales process.
Increasingly important in B2B. Besides the clean-up that you get from the content audit, your website should also experience legitimate SEO benefits. When I implemented my strategy, there was a clear indication that it was working. Both impressions and clicks drastically increased, and continued to climb through the spring: Screenshot of a Google Analytics trend line showing steady increases of impressions (purple line) and clicks (blue line) between February and April 2021.