Why should small businesses keep an eye on global trends?
Posted: Wed Jan 29, 2025 7:15 am
What do global trends, especially those of large companies, have to do with your small business? The answer is: everything.
'Market trend' is the name we give to small changes that happen little by little in consumers, technologies and companies and end up gaining large proportions. When a trend vp administration email database emerges, it can become a new 'standard' and completely dominate the market after a few years – this is the case of TikTok , which emerged in 2016 as an app that mainly engaged teenagers. Today, after some time, even small businesses need to learn how to use it in order not to lose their market share!
However, this is not always the case. In some cases, trends emerge, regress, or transform and disappear. In this article, we will discuss the first type of trend: those that have already been introduced to the market, tested, and become a force that sets the course for companies that want to succeed. Therefore, following trends means being one step ahead of most of your competitors and ensuring more sales, satisfaction, and loyalty . Consequently, it ensures the company's survival in the medium and long term.
Photograph of young, hip people using their cell phones. Symbolizes the connection with consumer trends in the digital market in the coming years. “Social networks, digital media, customer service channels: all forms of communication with consumers will be influenced by new trends” Marketing Mentor
Where will you use these trends?
The 6 trends we present below influence the direction of the business and consumer market, especially when it comes to the digital environment.
They bring ideas that you should know about: social networks, digital media, customer service channels, artificial intelligence and much more. Keep in mind that these trends reflect not only what big companies are doing, but also what consumers expect. Therefore, it is ideal that you consider them when defining your annual marketing plan budget .
Get your notebook ready, it's time to discover the trends that are changing retail and will impact all companies in the coming years.
'Market trend' is the name we give to small changes that happen little by little in consumers, technologies and companies and end up gaining large proportions. When a trend vp administration email database emerges, it can become a new 'standard' and completely dominate the market after a few years – this is the case of TikTok , which emerged in 2016 as an app that mainly engaged teenagers. Today, after some time, even small businesses need to learn how to use it in order not to lose their market share!
However, this is not always the case. In some cases, trends emerge, regress, or transform and disappear. In this article, we will discuss the first type of trend: those that have already been introduced to the market, tested, and become a force that sets the course for companies that want to succeed. Therefore, following trends means being one step ahead of most of your competitors and ensuring more sales, satisfaction, and loyalty . Consequently, it ensures the company's survival in the medium and long term.
Photograph of young, hip people using their cell phones. Symbolizes the connection with consumer trends in the digital market in the coming years. “Social networks, digital media, customer service channels: all forms of communication with consumers will be influenced by new trends” Marketing Mentor
Where will you use these trends?
The 6 trends we present below influence the direction of the business and consumer market, especially when it comes to the digital environment.
They bring ideas that you should know about: social networks, digital media, customer service channels, artificial intelligence and much more. Keep in mind that these trends reflect not only what big companies are doing, but also what consumers expect. Therefore, it is ideal that you consider them when defining your annual marketing plan budget .
Get your notebook ready, it's time to discover the trends that are changing retail and will impact all companies in the coming years.