What does a traffic manager do?
Posted: Wed Jan 29, 2025 7:06 am
Every manager wants to hear from their employer: "Here is my project, I want to make a profit from it. I need advertising on VKontakte and the Google Display Network. These are the most effective channels for me. Here are the creatives and texts for the ads. You don't need to do anything, just run the ads."
Of course, such customers are just fantasies. Most often, the manager hears the following: "I don't understand anything, you are an expert, so I expect a lot of orders from advertising." In such a case, the specialist's actions consist of several steps:
Analysis: Determine the potential interior designers service email list effectiveness of each site.
Discussion. Explain to the customer which channels you propose to develop and why, provide specific figures.
Test. Test hypotheses and think through a promotion strategy.
Improvement: Analyze your conversion funnel and think about what you can improve further.
Audience. Audience parsing, retargeting, geo to find the ideal buyer.
Visualization. It is necessary to test images and texts to them, select the most effective ones or create new creatives.
The main task of a traffic manager is to attract as many users as possible, who will be the target audience, and not random visitors. To catch "your" client, the following actions are taken:
A portrait of the target client is created, his needs, desires and pain points are determined.
Hypotheses for advertising are developed independently or together with a marketer.
A technical assignment is created for a copywriter, designer and video maker.
The target audience is divided into groups and tested to determine which one responds best to the product.
Launched advertising campaigns are analyzed, and effective combinations of texts and photos or videos are identified.
The best creatives scale.
We collaborate with bloggers and advertising platforms.
Feedback from customers is analyzed.
In essence, a traffic manager has to immerse himself in the niche for which he generates a flow of clients, and this work is very exciting. After a few years, you know different areas of business very well, understand how profitable they are, feel their features, see which areas can bring success. This gives a specialist the opportunity to start his own business or significantly increase the cost of his services.
The work process of a traffic manager comes down to repeating the following steps:
Getting to know the product that needs to be promoted, studying its features, writing a plan to attract traffic, creating content for advertising . Also at this stage, the target audience is analyzed and the main features of the potential client are identified.
Implementation of the promotion plan . At this stage, the traffic manager is assigned the functions of an SEO specialist, contextual or targeted advertising manager.
The results of the work performed are summed up, the effectiveness of various marketing channels and tools is analyzed . Taking into account the conclusions made, the launch of new advertising campaigns is organized.
A traffic manager is a creative job, since you constantly need to test different niches, check hypotheses and directions.
Of course, such customers are just fantasies. Most often, the manager hears the following: "I don't understand anything, you are an expert, so I expect a lot of orders from advertising." In such a case, the specialist's actions consist of several steps:
Analysis: Determine the potential interior designers service email list effectiveness of each site.
Discussion. Explain to the customer which channels you propose to develop and why, provide specific figures.
Test. Test hypotheses and think through a promotion strategy.
Improvement: Analyze your conversion funnel and think about what you can improve further.
Audience. Audience parsing, retargeting, geo to find the ideal buyer.
Visualization. It is necessary to test images and texts to them, select the most effective ones or create new creatives.
The main task of a traffic manager is to attract as many users as possible, who will be the target audience, and not random visitors. To catch "your" client, the following actions are taken:
A portrait of the target client is created, his needs, desires and pain points are determined.
Hypotheses for advertising are developed independently or together with a marketer.
A technical assignment is created for a copywriter, designer and video maker.
The target audience is divided into groups and tested to determine which one responds best to the product.
Launched advertising campaigns are analyzed, and effective combinations of texts and photos or videos are identified.
The best creatives scale.
We collaborate with bloggers and advertising platforms.
Feedback from customers is analyzed.
In essence, a traffic manager has to immerse himself in the niche for which he generates a flow of clients, and this work is very exciting. After a few years, you know different areas of business very well, understand how profitable they are, feel their features, see which areas can bring success. This gives a specialist the opportunity to start his own business or significantly increase the cost of his services.
The work process of a traffic manager comes down to repeating the following steps:
Getting to know the product that needs to be promoted, studying its features, writing a plan to attract traffic, creating content for advertising . Also at this stage, the target audience is analyzed and the main features of the potential client are identified.
Implementation of the promotion plan . At this stage, the traffic manager is assigned the functions of an SEO specialist, contextual or targeted advertising manager.
The results of the work performed are summed up, the effectiveness of various marketing channels and tools is analyzed . Taking into account the conclusions made, the launch of new advertising campaigns is organized.
A traffic manager is a creative job, since you constantly need to test different niches, check hypotheses and directions.