Some tips for implementing social marketing
Posted: Wed Jan 29, 2025 7:05 am
There are different ways to make a business project not just commercial, but also socially oriented. Here are some recommendations for implementing this idea:
Deliver what you promise and report on what you deliver
This principle is the foundation of business ethics. Do not try to mislead your audience, treat people with respect. If you implement projects that are important for society, talk interior designers email list about them as widely as possible. This will be an indicator of the importance of the company's existence.
Keep up with eco-trends
Caring about ecology and the most planet-friendly solutions is the 21st century fashion. So don't focus only on social issues.
Keep up with eco-trends
Source: Owlie Productions / shutterstock.com
Many large companies use eco-trends. For example, the Auchan hypermarket has "green" checkouts. Toyota Motor has established an annual event, "Toyota Green Month." And Coca-Cola used tea tree branches in its outdoor advertising with an attention-grabbing slogan.
Participate in the development of educational projects
A good example is the campaign organized in Tesco stores. Customers who spent a certain amount of money received special vouchers. If such a voucher is given to any school, it can be used to buy computers and equipment.
Making products socially ethical
For example, you can slightly modify your product and make it more useful for a certain group of people. This is what O2 did, releasing a phone that could also measure a person’s lung capacity. This model was created for asthma sufferers. The ethical side of production is also important.
For example, Starbucks has “fair” coffee (guaranteed not to use child labor in production).
Download a useful document on the topic:
Business Correspondence: A Checklist for Writing the Perfect Letter
Another example is the Clarks "Hulani" moccasin. These shoes were made in a South African village, and two pounds from each pair sold went directly to the artisans who made them.
Helping talented people
Thus, the Coca-Cola company cooperates with the New Names Foundation. Together, the organizations help find and reveal talents. The cooperation has lasted for more than 10 years. During this time, under the auspices of the project, many competitions, master classes and open lessons with famous musicians, artists and poets have been held in Russia.
Deliver what you promise and report on what you deliver
This principle is the foundation of business ethics. Do not try to mislead your audience, treat people with respect. If you implement projects that are important for society, talk interior designers email list about them as widely as possible. This will be an indicator of the importance of the company's existence.
Keep up with eco-trends
Caring about ecology and the most planet-friendly solutions is the 21st century fashion. So don't focus only on social issues.
Keep up with eco-trends
Source: Owlie Productions / shutterstock.com
Many large companies use eco-trends. For example, the Auchan hypermarket has "green" checkouts. Toyota Motor has established an annual event, "Toyota Green Month." And Coca-Cola used tea tree branches in its outdoor advertising with an attention-grabbing slogan.
Participate in the development of educational projects
A good example is the campaign organized in Tesco stores. Customers who spent a certain amount of money received special vouchers. If such a voucher is given to any school, it can be used to buy computers and equipment.
Making products socially ethical
For example, you can slightly modify your product and make it more useful for a certain group of people. This is what O2 did, releasing a phone that could also measure a person’s lung capacity. This model was created for asthma sufferers. The ethical side of production is also important.
For example, Starbucks has “fair” coffee (guaranteed not to use child labor in production).
Download a useful document on the topic:
Business Correspondence: A Checklist for Writing the Perfect Letter
Another example is the Clarks "Hulani" moccasin. These shoes were made in a South African village, and two pounds from each pair sold went directly to the artisans who made them.
Helping talented people
Thus, the Coca-Cola company cooperates with the New Names Foundation. Together, the organizations help find and reveal talents. The cooperation has lasted for more than 10 years. During this time, under the auspices of the project, many competitions, master classes and open lessons with famous musicians, artists and poets have been held in Russia.