This quality is needed to go from following a template, to looking at your
Posted: Wed Jan 29, 2025 7:05 am
Empathy One might argue if we all had a bit more empathy, the world would be a better place. But that’s a topic for another day. For the context of this article, let’s think back to 2020 in its entirety. Brands that lacked empathy and failed to adapt to the COVID crisis or the Black Lives Matter movement lost customers. You see, at the very core, SEO experts put themselves in the shoes of the reader.
They might ask, “would my reader care about this?” or “would my reader singapore gambling data search for this topic?” To back it up even further,
an empathetic SEO specialist would first fully understand the target audience as a whole. An SEO expert is not just in tune with SEO, oh no. They’re aware of how copy evokes emotions in your readers, how it makes them think, inspires them, and urges them to take action. This person guides you in understanding how tweaking your copy can result in ripples of success for your business.
So, how do you know if a candidate has empathy? During the interview, observe the following: How are their listening skills? Candidates that genuinely listen instead of formulating a response while you’re still talking have high levels of empathy. How much effort do they make in trying to understand you and your target audience?
Do they ask questions about the company’s business goals during the interview? Do they share suggestions on how to engage with your target audience? Do they make an effort to explain how SEO is not just about numbers, but it involves the human side, too? The next one on this list goes hand in hand with empathy: critical thinking.
#2 Critical thinking An SEO expert has essential critical thinking skills. business from a holistic standpoint and understanding how to take action accordingly. Digital marketing is a forever-changing industry and SEOs must adapt by actively searching for solutions. Give your potential hire an SEO problem on the spot and see how effectively they can propose a solution to you (I emphasize that this is a fair question, because it is truly what experienced SEOs do every day).
They might ask, “would my reader care about this?” or “would my reader singapore gambling data search for this topic?” To back it up even further,
an empathetic SEO specialist would first fully understand the target audience as a whole. An SEO expert is not just in tune with SEO, oh no. They’re aware of how copy evokes emotions in your readers, how it makes them think, inspires them, and urges them to take action. This person guides you in understanding how tweaking your copy can result in ripples of success for your business.
So, how do you know if a candidate has empathy? During the interview, observe the following: How are their listening skills? Candidates that genuinely listen instead of formulating a response while you’re still talking have high levels of empathy. How much effort do they make in trying to understand you and your target audience?
Do they ask questions about the company’s business goals during the interview? Do they share suggestions on how to engage with your target audience? Do they make an effort to explain how SEO is not just about numbers, but it involves the human side, too? The next one on this list goes hand in hand with empathy: critical thinking.
#2 Critical thinking An SEO expert has essential critical thinking skills. business from a holistic standpoint and understanding how to take action accordingly. Digital marketing is a forever-changing industry and SEOs must adapt by actively searching for solutions. Give your potential hire an SEO problem on the spot and see how effectively they can propose a solution to you (I emphasize that this is a fair question, because it is truly what experienced SEOs do every day).