Who else needs to see this report? Your key stakeholders
Posted: Wed Jan 29, 2025 6:58 am
may not be the only people who will pick up the report and draw conclusions from it. As an agency account executive, you may have a key contact who you send the reports to, but find out from them if they then send them on to others. If it goes to your contact’s colleagues or boss, they may have different needs. Perhaps you send the reports to your line manager, who then discusses it with the board of directors.
Is there key information the board needs that you can include front-and-center in your saudi arabia gambling data reports? What insights do you want to be able to pass on?
The marketing report you provide might be useful in helping the recipient communicate ideas to their stakeholders. For instance, if the report is designed to show the performance of SEO for your company, might your line manager like to be able to argue for a bigger budget? What can you include in your reports to make this decision clearer? What do you already report on that you would also like to see in this report? There’s often a lot of duplication going on with marketing reports.
Each marketing channel will be commenting on their impact on the website, or how they’re improving brand awareness. Can you help to simplify the reporting process by bringing some of these other reports into yours?
If your report’s recipient is already reporting on metrics of their own, find out if they’re aligned enough to include in your reporting. You'll instantly be adding value to the report you’re creating. What are your key objectives and performance metrics? Ascertain what metrics actually matter.
Marketing reports can end up cumbersome, and unfortunately, skim-read as a result. Are there any pertinent metrics that your report recipients really need to know? What are the KPIs they're being measured on? How does your work impact those? Include these metrics directly into your report so your stakeholders can see how your activity is benefiting them. How much of what I report on are you already familiar with? It’s not an easy question, and requires some tact, but it’s important to understand your report recipient’s level of understanding about what you’re reporting on.
Is there key information the board needs that you can include front-and-center in your saudi arabia gambling data reports? What insights do you want to be able to pass on?
The marketing report you provide might be useful in helping the recipient communicate ideas to their stakeholders. For instance, if the report is designed to show the performance of SEO for your company, might your line manager like to be able to argue for a bigger budget? What can you include in your reports to make this decision clearer? What do you already report on that you would also like to see in this report? There’s often a lot of duplication going on with marketing reports.
Each marketing channel will be commenting on their impact on the website, or how they’re improving brand awareness. Can you help to simplify the reporting process by bringing some of these other reports into yours?
If your report’s recipient is already reporting on metrics of their own, find out if they’re aligned enough to include in your reporting. You'll instantly be adding value to the report you’re creating. What are your key objectives and performance metrics? Ascertain what metrics actually matter.
Marketing reports can end up cumbersome, and unfortunately, skim-read as a result. Are there any pertinent metrics that your report recipients really need to know? What are the KPIs they're being measured on? How does your work impact those? Include these metrics directly into your report so your stakeholders can see how your activity is benefiting them. How much of what I report on are you already familiar with? It’s not an easy question, and requires some tact, but it’s important to understand your report recipient’s level of understanding about what you’re reporting on.