Growth Points for B2B Websites Working with lost queries and developing commercial semantics
Posted: Wed Jan 29, 2025 6:50 am
The task is to collect all the suitable semantics, divide it into groups of queries. One group is one landing page. We check positions using suitable services: Topvisor, Key Collector, B1, etc. We find groups for which we are poorly ranked in search engines.
We evaluate the positions for each group:
If a group of queries is in the top 30, most likely, a landing page already exists, but it needs to be improved to get into the top 10, and in the future rise to the top 3.
If the group of queries is beyond the top 30, there is a high probability that such a landing page does not exist and it needs to be developed from scratch. These are lost queries and their development will be a very good growth point for your site.
Working out information semantics and creating a blog that is useful for your target audience
This task is usually solved with the help of a blog, uk consumer email list since not all queries can be organically entered into commercial pages and not all search engines are favorable to mixed type pages. We talked about this in more detail in the material: "Differences in SEO promotion in Google and Yandex" . The scheme of work is the same as with commercial semantics.
Ideas for a narrow niche using a case study
One of our projects is the automated online marketing platform Segmento. The main limitation we encountered was a narrow niche and the prevalence of brand demand, i.e. the pool of requests for promotion is very limited.
What we did:
Since there were not many high-quality targeted and high-frequency queries, we focused on informational ones. This brought traffic growth to the blog, which is visible in the graph below. The site's behavioral metrics also grew.
We evaluate the positions for each group:
If a group of queries is in the top 30, most likely, a landing page already exists, but it needs to be improved to get into the top 10, and in the future rise to the top 3.
If the group of queries is beyond the top 30, there is a high probability that such a landing page does not exist and it needs to be developed from scratch. These are lost queries and their development will be a very good growth point for your site.
Working out information semantics and creating a blog that is useful for your target audience
This task is usually solved with the help of a blog, uk consumer email list since not all queries can be organically entered into commercial pages and not all search engines are favorable to mixed type pages. We talked about this in more detail in the material: "Differences in SEO promotion in Google and Yandex" . The scheme of work is the same as with commercial semantics.
Ideas for a narrow niche using a case study
One of our projects is the automated online marketing platform Segmento. The main limitation we encountered was a narrow niche and the prevalence of brand demand, i.e. the pool of requests for promotion is very limited.
What we did:
Since there were not many high-quality targeted and high-frequency queries, we focused on informational ones. This brought traffic growth to the blog, which is visible in the graph below. The site's behavioral metrics also grew.