Audit of commercial and behavioral indicators of the site
Posted: Wed Jan 29, 2025 6:50 am
The main goal of this stage is to understand whether it is easy to make a purchase on the site that you have decided to promote using SEO.
Here:
look at whether all the information necessary for a potential client to make a decision is on the website, and whether there are any “scaring” factors;
analyze the behavior of visitors on the site - look at the bounce rate and page view depth;
check if all necessary feedback forms, buttons, shopping cart and other ways to leave a request work correctly;
look for opportunities to improve these indicators.
"Somewhere there may simply be a lack of data, uk consumer email list in some cases the visitor has reached a dead end and does not know what to do next on this site. All these points need to be analyzed, improved, the result must be looked at and conclusions drawn"
It may also be that competitors have detailed information about warranties and product returns, while you don't say a word about it. In order not to miss such "little things", you need to conduct an audit of commercial ranking factors of sites that occupy top positions in the search results for your commercial semantics, find out what useful things they have that you don't. And then implement it on your site.
Here:
look at whether all the information necessary for a potential client to make a decision is on the website, and whether there are any “scaring” factors;
analyze the behavior of visitors on the site - look at the bounce rate and page view depth;
check if all necessary feedback forms, buttons, shopping cart and other ways to leave a request work correctly;
look for opportunities to improve these indicators.
"Somewhere there may simply be a lack of data, uk consumer email list in some cases the visitor has reached a dead end and does not know what to do next on this site. All these points need to be analyzed, improved, the result must be looked at and conclusions drawn"
It may also be that competitors have detailed information about warranties and product returns, while you don't say a word about it. In order not to miss such "little things", you need to conduct an audit of commercial ranking factors of sites that occupy top positions in the search results for your commercial semantics, find out what useful things they have that you don't. And then implement it on your site.