Why Add Product Images to a Selling Price List
Posted: Wed Jan 29, 2025 6:47 am
This makes visual perception easier and really helps sell. Take photos yourself or ask suppliers for them (or get them from their website). Don't include a photo for every item, but at least for the main ones.
If your product range is very wide hospital contact list and there are many product names, then adding a photo to each item is a long, difficult and routine job. And you can’t run such a process automatically.
Why Add Product Images to a Selling Price List
It may be advisable to turn to freelancers for this or assign it to your own employees, distributing the entire volume evenly between them.
For example, assign everyone the task of posting a certain number of photos per day. In this way, even a relatively small group of employees will be able to add more than one thousand images within a month.
You can set up mandatory display of all images, but then the lines will be quite high. If your selling price list is not very large, then there is nothing to worry about. But when there is a huge number of product items, it is better to make the image pop up only when you hover over the corresponding line.
There may be so many photos that the overall files will be very large, taking up hundreds of megabytes. It is recommended to send them to the cloud so that they can be viewed online later.
Recommended articles on this topic:
Company Marketing Plan: Double the Company's Profits
KPI for the sales department: how to calculate and implement
How to get 3 times more clients for 2 times less
How to best present figures in a sales price list
Markup
The question that inevitably arises when creating any sales price list is what markup to put on a product? It is best to distribute prices across three columns, namely: for retail sales, wholesale purchases and large wholesale. Moreover, do not indicate the quantity of goods (pieces, tons, meters), but simply write prices in rubles. It may look like this:
Retail sales - no more than 40,000 rubles.
Wholesale purchases - from 40,000 to 400,000 rubles.
Large wholesale lots - over 400,000 rubles.
No one defines clear, identical boundaries for everyone - you yourself establish for your company which purchases will be considered wholesale and which - large wholesale. Smaller sales will go into the retail category.
Prices in adjacent columns must differ by at least 10%.
Compare the figures in the middle column (for wholesale lots) with the prices that competitors list on their websites (your prices should not be higher). Calculate the cost of other items yourself, based on your own entrepreneurial experience. You can give a good discount on a large lot, but there is no point in selling several items cheaply.
Correct price tags
It would seem that this trick about “9 rubles 99 kopecks” has long ceased to be a secret, and yet it continues to work effectively in both retail and wholesale sales. There is a version that people perceive even numbers as something artificial, assigned just like that, without any reason. In addition, it has been established that people are more willing to fall for the numbers 5, 7, 9. And try not to push too hard, especially if we are talking about B2B sales or wholesale trade. Let the price tag say 16,970 instead of 17,000; write 5,950 instead of 6,000, or 390 rubles instead of 400.
If your product range is very wide hospital contact list and there are many product names, then adding a photo to each item is a long, difficult and routine job. And you can’t run such a process automatically.
Why Add Product Images to a Selling Price List
It may be advisable to turn to freelancers for this or assign it to your own employees, distributing the entire volume evenly between them.
For example, assign everyone the task of posting a certain number of photos per day. In this way, even a relatively small group of employees will be able to add more than one thousand images within a month.
You can set up mandatory display of all images, but then the lines will be quite high. If your selling price list is not very large, then there is nothing to worry about. But when there is a huge number of product items, it is better to make the image pop up only when you hover over the corresponding line.
There may be so many photos that the overall files will be very large, taking up hundreds of megabytes. It is recommended to send them to the cloud so that they can be viewed online later.
Recommended articles on this topic:
Company Marketing Plan: Double the Company's Profits
KPI for the sales department: how to calculate and implement
How to get 3 times more clients for 2 times less
How to best present figures in a sales price list
Markup
The question that inevitably arises when creating any sales price list is what markup to put on a product? It is best to distribute prices across three columns, namely: for retail sales, wholesale purchases and large wholesale. Moreover, do not indicate the quantity of goods (pieces, tons, meters), but simply write prices in rubles. It may look like this:
Retail sales - no more than 40,000 rubles.
Wholesale purchases - from 40,000 to 400,000 rubles.
Large wholesale lots - over 400,000 rubles.
No one defines clear, identical boundaries for everyone - you yourself establish for your company which purchases will be considered wholesale and which - large wholesale. Smaller sales will go into the retail category.
Prices in adjacent columns must differ by at least 10%.
Compare the figures in the middle column (for wholesale lots) with the prices that competitors list on their websites (your prices should not be higher). Calculate the cost of other items yourself, based on your own entrepreneurial experience. You can give a good discount on a large lot, but there is no point in selling several items cheaply.
Correct price tags
It would seem that this trick about “9 rubles 99 kopecks” has long ceased to be a secret, and yet it continues to work effectively in both retail and wholesale sales. There is a version that people perceive even numbers as something artificial, assigned just like that, without any reason. In addition, it has been established that people are more willing to fall for the numbers 5, 7, 9. And try not to push too hard, especially if we are talking about B2B sales or wholesale trade. Let the price tag say 16,970 instead of 17,000; write 5,950 instead of 6,000, or 390 rubles instead of 400.