Simple tips that will allow you to effectively fight competitors in the market
Posted: Wed Jan 29, 2025 6:30 am
Seize the moment
3 simple tips that will allow you to effectively fight competitors in the market
Source: shutterstock.com
The essence of the technique is as follows: you healthcare email list promise the buyer that in your store he will be able to choose a good gift for the upcoming holiday (New Year, Christmas, March 8, etc.). Therefore, it is most effective on the eve of holidays, when an ordinary product acquires the status of a gift. In general, you act according to the principle "a spoon is dear to dinner." Declare this before your competitors, and the advantage will be on your side.
According to marketers, the decision to buy is based on the ratio of pleasure and pain. This means that a potential client, getting acquainted with the products presented on your site, will make a purchase if he gets maximum pleasure and minimum pain. Your task is to push him to this by posting the right content (photos, quality characteristics, product description, etc.).
Recommendation: update product cards, adding holiday paraphernalia. Of course, this may entail additional costs, but it will all pay off, as the updated catalog will look more advantageous. Thus, on the eve of World Tourism Day, you can sell even ordinary tourist thermoses or pots for cooking over a campfire, if you remind customers about this holiday in time.
Don't be afraid to raise prices
It would seem, how to fight competitors using this advice? Everything is quite simple. Low price is often associated with low-quality goods, so its increase automatically transfers you to the market segment selling higher quality goods - naturally, at the appropriate price. It is quite clear that you will have to fight with other competitors. It is very likely that you will have to participate in an information war with yesterday's competitors: ask why they set such a low price for this product.
There are several types of prices: base, motivating, discounted, reference and others. With their help, you will be able to understand the principles of price formation and influence the decision of potential buyers.
Contact the buyer personally
Template SMS messages, identical websites, business correspondence have made our world impersonal, which has increased the value of individual presentation. Personal appeal to clients and attention to them: congratulations on their birthday or professional holiday, providing a personal discount, a message about promotions - all this contributes to the formation of a feeling of friendly communication between the client and the online market.
When thinking about how to fight competitors, do not forget about time-tested methods, including customer loyalty programs. Continue working in this direction.
Remember that:
It is necessary to monitor social media user reviews about your store;
you need to repost positive comments on your profile and write words of gratitude to the client;
it is worthwhile to start collecting customer feedback for the purpose of subsequent analysis and work on errors;
it is necessary to give gifts to the most active buyers;
Conducting a survey allows us to assess the level of interaction with clients;
Don't ignore customer questions, always be in touch.
Of course, the fight against competitors takes a lot of effort and sometimes money from online store owners, but on the other hand, it helps to reach a qualitatively new level of the market. The main thing is to be attentive to the environment and promptly respond to all changes. Often, the best way out of the current situation can be to join forces with competitors and jointly increase turnover. Do not exclude this option.
3 simple tips that will allow you to effectively fight competitors in the market
Source: shutterstock.com
The essence of the technique is as follows: you healthcare email list promise the buyer that in your store he will be able to choose a good gift for the upcoming holiday (New Year, Christmas, March 8, etc.). Therefore, it is most effective on the eve of holidays, when an ordinary product acquires the status of a gift. In general, you act according to the principle "a spoon is dear to dinner." Declare this before your competitors, and the advantage will be on your side.
According to marketers, the decision to buy is based on the ratio of pleasure and pain. This means that a potential client, getting acquainted with the products presented on your site, will make a purchase if he gets maximum pleasure and minimum pain. Your task is to push him to this by posting the right content (photos, quality characteristics, product description, etc.).
Recommendation: update product cards, adding holiday paraphernalia. Of course, this may entail additional costs, but it will all pay off, as the updated catalog will look more advantageous. Thus, on the eve of World Tourism Day, you can sell even ordinary tourist thermoses or pots for cooking over a campfire, if you remind customers about this holiday in time.
Don't be afraid to raise prices
It would seem, how to fight competitors using this advice? Everything is quite simple. Low price is often associated with low-quality goods, so its increase automatically transfers you to the market segment selling higher quality goods - naturally, at the appropriate price. It is quite clear that you will have to fight with other competitors. It is very likely that you will have to participate in an information war with yesterday's competitors: ask why they set such a low price for this product.
There are several types of prices: base, motivating, discounted, reference and others. With their help, you will be able to understand the principles of price formation and influence the decision of potential buyers.
Contact the buyer personally
Template SMS messages, identical websites, business correspondence have made our world impersonal, which has increased the value of individual presentation. Personal appeal to clients and attention to them: congratulations on their birthday or professional holiday, providing a personal discount, a message about promotions - all this contributes to the formation of a feeling of friendly communication between the client and the online market.
When thinking about how to fight competitors, do not forget about time-tested methods, including customer loyalty programs. Continue working in this direction.
Remember that:
It is necessary to monitor social media user reviews about your store;
you need to repost positive comments on your profile and write words of gratitude to the client;
it is worthwhile to start collecting customer feedback for the purpose of subsequent analysis and work on errors;
it is necessary to give gifts to the most active buyers;
Conducting a survey allows us to assess the level of interaction with clients;
Don't ignore customer questions, always be in touch.
Of course, the fight against competitors takes a lot of effort and sometimes money from online store owners, but on the other hand, it helps to reach a qualitatively new level of the market. The main thing is to be attentive to the environment and promptly respond to all changes. Often, the best way out of the current situation can be to join forces with competitors and jointly increase turnover. Do not exclude this option.