Viral Marketing Tools
Posted: Wed Jan 29, 2025 6:09 am
The most popular type of viral content is video. However, formats can vary.
Let's talk about the most popular types of viral marketing today.
Viral videos
An ordinary Internet user under the forex email list nickname Enjoyker made a remix of the video "Just do it" with Shia LaBeouf. The video got 5 million views, and the guy suddenly became a celebrity.
After such success, he continues to create similar videos and is now wildly popular.
Viral images
Demotivating pictures or memes, preferably unique, i.e. created by you. But if you need to launch viral marketing as quickly as possible, then use a meme that is at the peak of popularity today. For example, one of the latest trends is Zhdun.
Viral texts
It's not easy to create such posts, but they are well received by the reading audience.
One type of great viral text is an exposé article.
Viral applications
A familiar example of the perfect viral app is Instagram. In less than 6 months, it has gained 70 million users.
Another example of good viral marketing is the Prisma app, which lets you make your photo look like an art painting. No less popular is the MSQRD service, which lets you add a beard, moustache, and various accessories to your face while taking a photo.
Viral Marketing in Social Media
How to create content that will go viral? Here are some recommendations for those who plan to conquer social networks with viral marketing.
Make people feel emotions
Before launching viral content on the Internet, you should get to know your target audience better. The main task is to understand what kind of material will be more in demand. In any case, it should not be obvious advertising or intrusive positioning.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
The goal of a viral post is to evoke emotions in people. This happens when the author is fully immersed in the material and is able to see the situation from different angles, including the eyes of the readers.
Strive for personalization. You should communicate with the user on behalf of a living person, not a faceless brand. For example, a deputy's Facebook page and a 15-year-old boy's Instagram profile, of course, have different content, but they have the same goal - to interact with others and learn information. It is important to be able to create content that will hook any user.
Be inspiring
Source: Prae_Studio / shutterstock.com
Charge your publication with different emotions.
As an example, here are 5 emotional states that you need to strive to evoke in your audience in order to achieve a viral effect:
Smile . Positive emotions help to achieve success. If you make people smile, they will willingly spread the publication among their friends. At the same time, it is not necessary to generate humorous content at the level of Ivan Urgant, Ellen DeGeneres and other talented personalities. It is enough to simply be able to make readers smile.
Nostalgia . Have you noticed how many posts from last year and the year before are floating around the web today? Regardless of age and preferences, we all sometimes feel nostalgic about our past. Don't forget about this feature when creating viral content. For example, you can recall an event from many years ago. Such posts quickly spread across the web.
Vanity . It is obvious that most social media users publish stories about famous companies on their pages so that others associate them with success. Remember this. Also, it is worth placing a “Share” button next to the description of a popular product or project. This significantly increases the chances of attracting customers.
Community and engagement . Socially relevant content is the content that ensures high levels of user engagement. Issues related to human rights, discrimination, ecology, and poverty will always be relevant if they are discussed sincerely and to the point.
Surprise . It is very difficult to be the first to report news. But if you manage to tell the audience about an event before the media, you will easily interest them. You do not always need a news hook - it can be replaced by some tragic story. If you present it correctly, it will quickly go viral.
Be inspiring
A personal page on a social network can easily characterize its owner. In particular, Instagram, whose content is largely visual, provides an opportunity to learn a lot about users. This helps in creating viral content.
Not all companies manage to get close to their audience, as some products have a hard time appealing to the inner world of a person. For example, if you produce flooring or sell insurance, it will be difficult to get into the subconscious of users. Brands like Burn and Red Bull do it much better. Marketers of these organizations know very well how to interact with potential customers.
Let's talk about the most popular types of viral marketing today.
Viral videos
An ordinary Internet user under the forex email list nickname Enjoyker made a remix of the video "Just do it" with Shia LaBeouf. The video got 5 million views, and the guy suddenly became a celebrity.
After such success, he continues to create similar videos and is now wildly popular.
Viral images
Demotivating pictures or memes, preferably unique, i.e. created by you. But if you need to launch viral marketing as quickly as possible, then use a meme that is at the peak of popularity today. For example, one of the latest trends is Zhdun.
Viral texts
It's not easy to create such posts, but they are well received by the reading audience.
One type of great viral text is an exposé article.
Viral applications
A familiar example of the perfect viral app is Instagram. In less than 6 months, it has gained 70 million users.
Another example of good viral marketing is the Prisma app, which lets you make your photo look like an art painting. No less popular is the MSQRD service, which lets you add a beard, moustache, and various accessories to your face while taking a photo.
Viral Marketing in Social Media
How to create content that will go viral? Here are some recommendations for those who plan to conquer social networks with viral marketing.
Make people feel emotions
Before launching viral content on the Internet, you should get to know your target audience better. The main task is to understand what kind of material will be more in demand. In any case, it should not be obvious advertising or intrusive positioning.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
The goal of a viral post is to evoke emotions in people. This happens when the author is fully immersed in the material and is able to see the situation from different angles, including the eyes of the readers.
Strive for personalization. You should communicate with the user on behalf of a living person, not a faceless brand. For example, a deputy's Facebook page and a 15-year-old boy's Instagram profile, of course, have different content, but they have the same goal - to interact with others and learn information. It is important to be able to create content that will hook any user.
Be inspiring
Source: Prae_Studio / shutterstock.com
Charge your publication with different emotions.
As an example, here are 5 emotional states that you need to strive to evoke in your audience in order to achieve a viral effect:
Smile . Positive emotions help to achieve success. If you make people smile, they will willingly spread the publication among their friends. At the same time, it is not necessary to generate humorous content at the level of Ivan Urgant, Ellen DeGeneres and other talented personalities. It is enough to simply be able to make readers smile.
Nostalgia . Have you noticed how many posts from last year and the year before are floating around the web today? Regardless of age and preferences, we all sometimes feel nostalgic about our past. Don't forget about this feature when creating viral content. For example, you can recall an event from many years ago. Such posts quickly spread across the web.
Vanity . It is obvious that most social media users publish stories about famous companies on their pages so that others associate them with success. Remember this. Also, it is worth placing a “Share” button next to the description of a popular product or project. This significantly increases the chances of attracting customers.
Community and engagement . Socially relevant content is the content that ensures high levels of user engagement. Issues related to human rights, discrimination, ecology, and poverty will always be relevant if they are discussed sincerely and to the point.
Surprise . It is very difficult to be the first to report news. But if you manage to tell the audience about an event before the media, you will easily interest them. You do not always need a news hook - it can be replaced by some tragic story. If you present it correctly, it will quickly go viral.
Be inspiring
A personal page on a social network can easily characterize its owner. In particular, Instagram, whose content is largely visual, provides an opportunity to learn a lot about users. This helps in creating viral content.
Not all companies manage to get close to their audience, as some products have a hard time appealing to the inner world of a person. For example, if you produce flooring or sell insurance, it will be difficult to get into the subconscious of users. Brands like Burn and Red Bull do it much better. Marketers of these organizations know very well how to interact with potential customers.