Analysis of competitors' advertising in YAN and Google KMS
Posted: Wed Jan 29, 2025 5:33 am
As for advertising in YAN or Google KMS, it is impossible to analyze it using any services, since they do not exist. It is quite difficult to create something similar.
Analyzing competitors' advertising of this type involves studying not the ads themselves, but the targeting (targeted direction of advertising to a specific audience). It is very difficult esinc email list to obtain this information, which is why there are no programs that provide such an opportunity.
You can set up advertising very narrowly, for a specific audience, choosing several distinctive features of a consumer group. And there are a huge number of combinations of these features. When choosing these parameters, the advertiser can focus exclusively on the audience of his site. No service can calculate such nuances.
An example is remarketing. A person visited a website, looked at something, maybe even put an item in the basket, but left without making a purchase. After that, he will be shown and sent ads of various formats to remind him about the company and return the user to the website. It is simply impossible to find out about such ads unless you yourself perform similar actions on the competitor's website and see what happens next.
But you can get some information on advertising in YAN using behavioral targeting.
Analysis of competitors' advertising in YAN and Google KMS
Source: shutterstock.com
We know that by entering a query into a search engine and receiving the information we need, we will continue to see ads on this topic for a long time. To get rid of intrusive advertising, you will have to go to the browser using the "incognito" mode. This way, we will leave the targeting zone, the purpose of which is us. The system tracks queries and issues ads in accordance with our interests.
You can also use the search for some goods or services on Yandex, and then go to a site where there are advertising blocks, for example 2whois.ru or pokur.su. It is better to choose a site with a minimum of text, otherwise the subject of the resource may affect the topic of advertising.
Recommended articles on this topic:
Native advertising: examples, pros and cons, main types and platforms for placement
Target Audience: How to Properly Target Your Offer on the Market
Business Promotion: Killer Methods for All Occasions
To see how remarketing works for your competitors, you need to go through their pages on the Internet, perform some actions and watch what happens next. As a rule, companies that advertise themselves in search engines will also set up remarketing. Accordingly, it is worth choosing their sites for analysis.
It makes sense to create a special profile in your browser - this will make it easier to analyze the actions of competitors. It is in this profile that you need to enter queries, search for your products and services, monitor competitor sites, and then look at the ads they will show you on sites with advertising.
So, how do we look at competitors in YAN, a brief algorithm:
we enter the browser using a separate profile or in “incognito” mode;
we enter some query that interests us into the search bar;
We go to sites with advertising blocks and look at the ads there.
Experience shows that it is best to look for YAN ads on the news sites Mail.ru and Yandex.News, and Google ads on fishki.net.
Analyzing competitors' advertising of this type involves studying not the ads themselves, but the targeting (targeted direction of advertising to a specific audience). It is very difficult esinc email list to obtain this information, which is why there are no programs that provide such an opportunity.
You can set up advertising very narrowly, for a specific audience, choosing several distinctive features of a consumer group. And there are a huge number of combinations of these features. When choosing these parameters, the advertiser can focus exclusively on the audience of his site. No service can calculate such nuances.
An example is remarketing. A person visited a website, looked at something, maybe even put an item in the basket, but left without making a purchase. After that, he will be shown and sent ads of various formats to remind him about the company and return the user to the website. It is simply impossible to find out about such ads unless you yourself perform similar actions on the competitor's website and see what happens next.
But you can get some information on advertising in YAN using behavioral targeting.
Analysis of competitors' advertising in YAN and Google KMS
Source: shutterstock.com
We know that by entering a query into a search engine and receiving the information we need, we will continue to see ads on this topic for a long time. To get rid of intrusive advertising, you will have to go to the browser using the "incognito" mode. This way, we will leave the targeting zone, the purpose of which is us. The system tracks queries and issues ads in accordance with our interests.
You can also use the search for some goods or services on Yandex, and then go to a site where there are advertising blocks, for example 2whois.ru or pokur.su. It is better to choose a site with a minimum of text, otherwise the subject of the resource may affect the topic of advertising.
Recommended articles on this topic:
Native advertising: examples, pros and cons, main types and platforms for placement
Target Audience: How to Properly Target Your Offer on the Market
Business Promotion: Killer Methods for All Occasions
To see how remarketing works for your competitors, you need to go through their pages on the Internet, perform some actions and watch what happens next. As a rule, companies that advertise themselves in search engines will also set up remarketing. Accordingly, it is worth choosing their sites for analysis.
It makes sense to create a special profile in your browser - this will make it easier to analyze the actions of competitors. It is in this profile that you need to enter queries, search for your products and services, monitor competitor sites, and then look at the ads they will show you on sites with advertising.
So, how do we look at competitors in YAN, a brief algorithm:
we enter the browser using a separate profile or in “incognito” mode;
we enter some query that interests us into the search bar;
We go to sites with advertising blocks and look at the ads there.
Experience shows that it is best to look for YAN ads on the news sites Mail.ru and Yandex.News, and Google ads on fishki.net.