So those are the three different sections of what might be included in
Posted: Wed Jan 29, 2025 5:15 am
Perhaps you're doing a local event or you have a special promotion a couple times a year. Those might be events that we really want to track the effectiveness of these campaigns and using UTM tracking codes. We can actually set this up, for anyone who's interested in setting up their UTM tracking code, you can use Google's Campaign URL Builder. We will make sure to link to that exact page here in the notes below.
But there's a couple of different components of a UTM tracking code. Now we're just mexico gambling data going to focus on three today, those being the medium that they came from, the source, and then the campaign name. So an example of this might be the medium being email, the source being whatever specific newsletter was sent out, and then the campaign name would be what you actually want it to show up as in Google Analytics, how you want that campaign categorized.
your UTM tracking code. You can enter all that in within Google's Campaign URL Builder. There's also a variety of other URL builders. But Google provides one that makes it nice and easy for us. Pro tip: learn Google Tag Manager One last pro tip. Learn Google Tag Manager. There's a bit of a learning curve to Google Tag Manager, but it's definitely possible.
I guarantee you can do it. When you learn Google Tag Manager, it makes a lot of these other things a lot easier, especially with setting up things like event based goals and connecting some of our different accounts, like Google Search Console and Google Analytics even. Google Tag Manager is a super powerful tool. That's all we have today for this week's Whiteboard Friday. Please feel free to reach out, ask any additional questions on Twitter at @alexratynski.
But there's a couple of different components of a UTM tracking code. Now we're just mexico gambling data going to focus on three today, those being the medium that they came from, the source, and then the campaign name. So an example of this might be the medium being email, the source being whatever specific newsletter was sent out, and then the campaign name would be what you actually want it to show up as in Google Analytics, how you want that campaign categorized.
your UTM tracking code. You can enter all that in within Google's Campaign URL Builder. There's also a variety of other URL builders. But Google provides one that makes it nice and easy for us. Pro tip: learn Google Tag Manager One last pro tip. Learn Google Tag Manager. There's a bit of a learning curve to Google Tag Manager, but it's definitely possible.
I guarantee you can do it. When you learn Google Tag Manager, it makes a lot of these other things a lot easier, especially with setting up things like event based goals and connecting some of our different accounts, like Google Search Console and Google Analytics even. Google Tag Manager is a super powerful tool. That's all we have today for this week's Whiteboard Friday. Please feel free to reach out, ask any additional questions on Twitter at @alexratynski.