Completo Editorial
Posted: Wed Jan 29, 2025 5:11 am
What Web Analytics Should Be. Part 1
Read: 346
#analytics
What Web Analytics Should Be. Part 1
Completo Editorial
July 31, 2013
The whole point of how analytics should work, regardless of what it is - a website, a blog, a page on social networks, a self-promotional channel, comes down to the 4c marketing model, which we translate as attraction, involvement, conversion and retention. Analytics should work with these four components.
338_1.jpg
In essence, this model describes consumer behavior south korea consumer email list - both in the advertising channel, and directly on the site, and at any other point of contact.
Let's look at how we need to measure this model using the example of a website, since for most companies, especially in the B2B and B2C segments, the website remains the main point of contact.
Attraction. On our slide, we see the first part of the cone on the left – attraction. There are two types of attraction, and accordingly, attraction analytics: in the channel and at the point of contact. For example: there is contextual advertising, how many people click on ads is called attraction in the channel, and how many people directly perform some action on your website, blog, social network page, this is directly attraction at the point of contact. The type of attraction determines the methods of increasing efficiency: increasing the efficiency of attraction in the channel is one thing. Increasing the efficiency of attraction at the point of contact itself, so that people do not leave, is quite another.
Read: 346
#analytics
What Web Analytics Should Be. Part 1
Completo Editorial
July 31, 2013
The whole point of how analytics should work, regardless of what it is - a website, a blog, a page on social networks, a self-promotional channel, comes down to the 4c marketing model, which we translate as attraction, involvement, conversion and retention. Analytics should work with these four components.
338_1.jpg
In essence, this model describes consumer behavior south korea consumer email list - both in the advertising channel, and directly on the site, and at any other point of contact.
Let's look at how we need to measure this model using the example of a website, since for most companies, especially in the B2B and B2C segments, the website remains the main point of contact.
Attraction. On our slide, we see the first part of the cone on the left – attraction. There are two types of attraction, and accordingly, attraction analytics: in the channel and at the point of contact. For example: there is contextual advertising, how many people click on ads is called attraction in the channel, and how many people directly perform some action on your website, blog, social network page, this is directly attraction at the point of contact. The type of attraction determines the methods of increasing efficiency: increasing the efficiency of attraction in the channel is one thing. Increasing the efficiency of attraction at the point of contact itself, so that people do not leave, is quite another.