To begin, the first thing to do is to ask yourself

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In other words, to activate and make profitable a dynamic of market segmentation with results, theory is not enough; you have to believe in it mainly from the management side, getting involved with decisions and investment.

We continue to be surprised every day by how many B2B or industrial companies invest large amounts of money and time in automating and redesigning their sales processes without being clear about who they how to get australia whatsapp number can and want to help first and without fully understanding their problems and needs.

Do we want B2B customer segmentation to be a tool “in a drawer” or an executive mindset present in the day-to-day lives of the people in the organization?



In essence, we are talking about a way of doing things, a cultural change and people's habits. Many companies have been interacting for years without much criteria and this generates a lack of positioning in their market.

Defining and agreeing on it after an internal B2B customer segmentation process is a worthy step, but only the first. Getting started is the second step.