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She is well known for her ingenious and innovative

Posted: Wed Jan 29, 2025 4:47 am
by hasan018542
Connect to them via href links so you’re not solely relying on links from the main navigation or content hyperlinks. As this is difficult to do at scale, it can be done through modules such as “related categories”, “other subcategories”, “related products”, etc. Devise strategic outreach campaigns that will secure quality, external backlinks to them. Implementing this holistic and robust strategy will help you to secure exponential growth from your new commercial landing pages. Conclusion There is a great deal of organic opportunity that exists within your faceted navigation if you begin to leverage mid- and long-tail search terms.


Seek out the opportunity from extended keyword research and competitor analysis before deciding which variants fulfill consumer demands and deliver optimal organic sessions and onsite conversions. Configure a single faceted URL for each opportunity and open them up for crawl and indexation. Ensure PageRank is distributed to them (both internally and externally) and develop your landing page content in line with quality optimization practices. This approach will help you to avoid having crawl inefficiencies, over indexation, cannibalization, or having thin doorway pages.


In turn, your website will be better suited to attract highly-targeted users indonesia gambling data and guide them down the purchase funnel. Maximizing UX and reducing reliance on other marketing channels means that your faceted navigation can truly deliver organic ROI. We have seen this work for our clients. MozCon Virtual 2021 Interview Series: Dana DiTomaso SEO Events | Advanced SEO | Moz News Dana DiTomaso is the founder and president of Kick Point, a Canadian-based digital marketing agency.


presentations on tracking and analytics, as well as other growth marketing strategies. She's presented at SMX, Local Search Summit, and Engage, and we're thrilled to welcome her back to this year’s MozCon Virtual where she’ll discuss modern web development that puts SEO first. Check out what she has to share ahead of this year’s show! Question: 2020 was quite the year, what were you up to this past year? Any surprises or favorite projects you worked on? Dana: Like many people I actually ended up moving! I now live on Vancouver Island and I can practically see the USA from my house — not that I’ve been able to visit.


I also completed my first course, hopefully of many, for LinkedIn Learning on the topic of technical SEO. My next course is already in progress and will be covering how to transition from Google Analytics Universal to GA4, and that should be out in the fall. At Kick Point, we grew over the past year and we're now a team of 12! Like a lot of agencies, we did see some good come out of an otherwise pretty awful time for many, we’re very fortunate.