What beginners should also know

[hasan018542]

An online shop should not only look good and use stylish images to encourage customers to buy. Retailers only generate sales if their online shop is easy to use. User-friendliness is an essential element of the shopping experience and is specifically promoted by Shopware.

Shop operators also find their way
Shopware is not only designed to be intuitive for shoppers. Shop operators can also quickly find their way around with a little training time and can maintain their trading platform independently. Whether integrating products, presenting promotions or creating new categories: the shop system is designed in such a way that even beginners can find their way around easily. The marketing functions for advertising newsletters, discount campaigns, etc. also allow the system to be used independently.

Tip: Some agencies or Shopware partners offer workshops and training courses for companies to introduce employees to the Shopware functions and make independent maintenance easier.

Security
Because Shopware is continuously updated, the software is considered secure for shop and customer data. Updates close potential security gaps and keep the platform up to date. In addition to SSL encryption, various methods for authorization and authentication contribute to protection. Additional protective mechanisms are used to ward off cybercrime. Not to forget the hosting options with specific security options such as firewalls and backups.


Shopware offers the so-called Community Edition as a foundation for retailers. france gambling data This can be downloaded and installed free of charge - either locally on the computer or in a virtual machine. Companies that want more functions and expert support can choose between several Shopware plans. The "Rise" variant is currently available from 600 euros per month and offers more functions in areas such as content management and automation than the free version.

The "Evolve" and "Beyond" offers are available at individual prices. Evolve offers maximum features in terms of content management and design and an increased level of support. Beyond includes the highest level of B2B functionality and maximum functions in the areas of:

content management and design
workflow and automation
customer experience and marketing
inventory and order management
In addition, Beyond users benefit from 3-star support.

search engine optimization and performance
With Shopware, shop operators can use practical tools for active search engine optimization ( SEO ). The measures promote good placement in the search engines and should be used in a targeted manner. The tools help with keyword optimization, for example. In addition, even beginners should deal with topics such as loading time optimization, mobile shopping and Google PageSpeed ​​Score so that their shop becomes and remains competitive.