Remarketing: the final sales opportunity for your company!
Posted: Sun Dec 22, 2024 8:10 am
Have you ever been surprised by ads on various places on the internet that seem to read your mind? Or felt like you were being “watched” by ads for a product you searched for on social media or Google?
Don't worry, you're not being wiretapped by the FBI! There's a name for that – remarketing!
Essentially, it involves re-producing and marketing to people who have already shown interest in your product or service. This can be done for users who have visited your online store and even placed something in their cart.
Do you remember the stages of the Marketing Funnel ? The target audience for this action is already in the final stages of the funnel! This means that they have already gone through all the stages and already know your business from the top. The idea is to repeatedly generate an impact on these people and reawaken their interest in what your company offers. Therefore, repetition is an element of success in this strategy. But be careful! It has to be used in the right measure so that the audience does not feel invaded.
This involves targeting specific ads and personalized messages to reach these people more intimately and accurately. The trick is to get the right people to see the right content at the right time! That’s why it’s such a powerful strategy.
Why is it so important for your company? SUBA explains!
Remarketing aims to increase conversions , so that sales growth occurs . This is because, if we think about it, it is rare for a consumer to be converted brazil whatsapp number immediately. Typically, on their first search or visit to an online store, the visitor will not make a purchase. According to Google Ad Manager , only 3% of visitors to an e-commerce site will make an immediate purchase. This means that you need to bring back the remaining 97%!
There are essential metrics to help identify the audiences included in this percentage majority who will be considered potential customers. Identifying the people who visited your website in the last 30 or 60 days is one of them. Or those who viewed more than 70% of a video you published, for example. This balance reveals the people who showed interest, but who may not have converted into leads and, subsequently, into customers.
But if you think that’s all there is to it… think again! Remarketing has many advantages, namely:
Reminder: Out of sight, out of mind!
A low initial conversion rate is not always synonymous with disinterest. Nowadays, we are bombarded with so much content and offers! It is natural to get lost in so much information. That is why remarketing is crucial to remind potential customers of your presence, products or services.
It's the spearhead for the final sales round!
Remarketing is the spearhead of the team: it makes the final sales shot! And, just as in football a team's success is measured by goals, in your business it is measured by sales .
With this action, you will have a diversified marketing strategy with greater sales success. This is because it is more difficult to succeed in your campaigns if you only rely on cold audiences to increase sales. According to statistics from Invesp , retargeted audiences are three times more likely to click on your ad! This is a big difference compared to people who have never interacted with the company. Therefore, it becomes much easier to achieve better results when interacting with an audience that has already shown interest in your company.
An investment that bears fruit
The Marketing Funnel process reveals that content that circulates at the bottom of the funnel will be more easily transmitted. This happens because leads have already gone through all the stages and already know your business from the top. The same logic can be applied here, as it is an action aimed at the public that knows your company.
This strategy is full of rewards, you just have to know how to harvest them!
Increased ROI (Return on Investment)
In a SharpSpring Ads study , more than half of marketers cited ROI (Return on Investment) as the most effective KPI (Key Performance Indicator)!
This type of campaign is often successful because it targets those who have already shown interest. Therefore, there is a greater chance of sales and an increase in ROI (Return on Investment) .
Ready to win customers?
You certainly don’t need any more proof of the benefits this strategy has for your company! There’s always time to use the right tools and actions to boost your business.
Don't worry, you're not being wiretapped by the FBI! There's a name for that – remarketing!
Essentially, it involves re-producing and marketing to people who have already shown interest in your product or service. This can be done for users who have visited your online store and even placed something in their cart.
Do you remember the stages of the Marketing Funnel ? The target audience for this action is already in the final stages of the funnel! This means that they have already gone through all the stages and already know your business from the top. The idea is to repeatedly generate an impact on these people and reawaken their interest in what your company offers. Therefore, repetition is an element of success in this strategy. But be careful! It has to be used in the right measure so that the audience does not feel invaded.
This involves targeting specific ads and personalized messages to reach these people more intimately and accurately. The trick is to get the right people to see the right content at the right time! That’s why it’s such a powerful strategy.
Why is it so important for your company? SUBA explains!
Remarketing aims to increase conversions , so that sales growth occurs . This is because, if we think about it, it is rare for a consumer to be converted brazil whatsapp number immediately. Typically, on their first search or visit to an online store, the visitor will not make a purchase. According to Google Ad Manager , only 3% of visitors to an e-commerce site will make an immediate purchase. This means that you need to bring back the remaining 97%!
There are essential metrics to help identify the audiences included in this percentage majority who will be considered potential customers. Identifying the people who visited your website in the last 30 or 60 days is one of them. Or those who viewed more than 70% of a video you published, for example. This balance reveals the people who showed interest, but who may not have converted into leads and, subsequently, into customers.
But if you think that’s all there is to it… think again! Remarketing has many advantages, namely:
Reminder: Out of sight, out of mind!
A low initial conversion rate is not always synonymous with disinterest. Nowadays, we are bombarded with so much content and offers! It is natural to get lost in so much information. That is why remarketing is crucial to remind potential customers of your presence, products or services.
It's the spearhead for the final sales round!
Remarketing is the spearhead of the team: it makes the final sales shot! And, just as in football a team's success is measured by goals, in your business it is measured by sales .
With this action, you will have a diversified marketing strategy with greater sales success. This is because it is more difficult to succeed in your campaigns if you only rely on cold audiences to increase sales. According to statistics from Invesp , retargeted audiences are three times more likely to click on your ad! This is a big difference compared to people who have never interacted with the company. Therefore, it becomes much easier to achieve better results when interacting with an audience that has already shown interest in your company.
An investment that bears fruit
The Marketing Funnel process reveals that content that circulates at the bottom of the funnel will be more easily transmitted. This happens because leads have already gone through all the stages and already know your business from the top. The same logic can be applied here, as it is an action aimed at the public that knows your company.
This strategy is full of rewards, you just have to know how to harvest them!
Increased ROI (Return on Investment)
In a SharpSpring Ads study , more than half of marketers cited ROI (Return on Investment) as the most effective KPI (Key Performance Indicator)!
This type of campaign is often successful because it targets those who have already shown interest. Therefore, there is a greater chance of sales and an increase in ROI (Return on Investment) .
Ready to win customers?
You certainly don’t need any more proof of the benefits this strategy has for your company! There’s always time to use the right tools and actions to boost your business.