Internet Marketing Technologies: Impressive Numbers
Posted: Wed Jan 29, 2025 3:38 am
A good marketer must not only have an excellent understanding of all the intricacies of his profession, but also have an idea of some important facts and events happening in the world on this front. The main technologies of Internet marketing came to Russia from the West. This means that the changes that are happening there at the moment will soon affect us too.
The figures presented below are the result of research by major agencies: Gartner, YouGov, KISSmetrics, Adobe, etc.
Statistics for 2017 regarding internet buy a motorcycle owner mailing list marketing show the following:
Most people who search the Internet for information want to buy something.
In recent years, companies have been spending much more money on research into Internet marketing technologies than on advertising.
If you count the daily number of blog posts, it will be more than 2 million.
According to 57% of B2B marketers, the majority of their clients came to them thanks to such Internet marketing technology as SEO .
More than half of the clicks in Google search go to the first three positions.
About buyers:
If a site takes too long to load, 39% of users won't wait.
Most Americans believe advertising.
200 million people worldwide block online ads with a special app.
Internet Marketing Technologies_Trust in Advertising
93% of buyers, when choosing a product, pay attention to its external attractiveness. Internet marketing technology developers are well aware of this.
84% of users are subscribed to the pages of famous brands on social networks .
89% of people trust advice from friends and family more than advertising.
44% of respondents are not against taking part in loyalty programs and helping to promote brands.
40% of US residents would choose a material gift or a discount on goods, the latter.
About "natural" advertising:
This internet marketing technology is more profitable, because native advertising is viewed 53% more often than banner advertising.
63% of content marketers work in this direction.
32% of respondents would rather draw their relatives' attention to "natural" advertising than to regular advertising.
Using this internet marketing technology has an 82% chance of increasing brand popularity.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153410
About conversion:
Including videos on landing pages can increase conversion by 86%.
Live chat increases website conversion by 20% .
78% of businessmen are not satisfied with conversion rates.
60% of Internet marketing professionals believe that customer behavior analysis is necessary to increase conversion rates.
About mobile technologies:
Advanced internet marketing technologies suggest optimizing blogs for mobile devices, which improves SEO. This is the opinion of 62% of B2B and 51% of B2C marketers.
48% of users receive product information from their phone .
If we compare the time people spend on the Internet from a mobile phone and from a computer, the figures are 69 and 31%, respectively.
Internet Marketing Technologies_Mobile Commerce
According to 2016 data, 78% of purchases were made from mobile devices.
More than half of email messages ( 56% ) are read from a phone.
Adherents of Internet marketing technologies are sure that any information is perceived quite easily from a mobile phone. There are 84% of such advertisers. But more than 50% of users do not think so.
If we compare spending on mobile advertising in 2016 and 2017, then in the latter they doubled ( 71 billion dollars versus 143 billion dollars , respectively).
About voice search:
It is used by a quarter of all users aged 16 to 24.
The number of people using this feature is growing. It has increased by 60% over the last year , and in two years, half of search engine requests will be voice-based.
A quarter of Windows 10 taskbar searches are also voice messages.
About e- commerce :
Thanks to Internet marketing technologies, B2B sales will reach $6.7 trillion by 2020 and outgrow B2C. At least, that's what the forecasts say.
The average online shopping spend per person is around $1,800 in the US and $1,600 in the UK.
One of the tasks of Internet marketing technologies is to give people the opportunity to get to know the product better. According to statistics, 81% of customers search for information about the product on the Internet before buying, and for 70% of people, the ability to enlarge the image of the product is important.
80% of customers abandon a transaction due to an inconvenient return/refund policy.
89% of people who cancelled an online purchase did so because of poor service.
About content marketing:
In 2017, internet marketing technologies continued to develop rapidly. 70% of B2B marketers created a large amount of unique content.
This is the type of promotion that 85% of successful companies focus on .
Content marketing is 60% cheaper than other types of promotion.
73% of respondents are confident that the formation of a loyal attitude towards a brand largely depends on the quality of the content.
The development of Internet marketing technologies is aimed at making blogs more visual and rich. Recently, the longread format has become popular with an average article size of 1050 words.
The figures presented below are the result of research by major agencies: Gartner, YouGov, KISSmetrics, Adobe, etc.
Statistics for 2017 regarding internet buy a motorcycle owner mailing list marketing show the following:
Most people who search the Internet for information want to buy something.
In recent years, companies have been spending much more money on research into Internet marketing technologies than on advertising.
If you count the daily number of blog posts, it will be more than 2 million.
According to 57% of B2B marketers, the majority of their clients came to them thanks to such Internet marketing technology as SEO .
More than half of the clicks in Google search go to the first three positions.
About buyers:
If a site takes too long to load, 39% of users won't wait.
Most Americans believe advertising.
200 million people worldwide block online ads with a special app.
Internet Marketing Technologies_Trust in Advertising
93% of buyers, when choosing a product, pay attention to its external attractiveness. Internet marketing technology developers are well aware of this.
84% of users are subscribed to the pages of famous brands on social networks .
89% of people trust advice from friends and family more than advertising.
44% of respondents are not against taking part in loyalty programs and helping to promote brands.
40% of US residents would choose a material gift or a discount on goods, the latter.
About "natural" advertising:
This internet marketing technology is more profitable, because native advertising is viewed 53% more often than banner advertising.
63% of content marketers work in this direction.
32% of respondents would rather draw their relatives' attention to "natural" advertising than to regular advertising.
Using this internet marketing technology has an 82% chance of increasing brand popularity.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153410
About conversion:
Including videos on landing pages can increase conversion by 86%.
Live chat increases website conversion by 20% .
78% of businessmen are not satisfied with conversion rates.
60% of Internet marketing professionals believe that customer behavior analysis is necessary to increase conversion rates.
About mobile technologies:
Advanced internet marketing technologies suggest optimizing blogs for mobile devices, which improves SEO. This is the opinion of 62% of B2B and 51% of B2C marketers.
48% of users receive product information from their phone .
If we compare the time people spend on the Internet from a mobile phone and from a computer, the figures are 69 and 31%, respectively.
Internet Marketing Technologies_Mobile Commerce
According to 2016 data, 78% of purchases were made from mobile devices.
More than half of email messages ( 56% ) are read from a phone.
Adherents of Internet marketing technologies are sure that any information is perceived quite easily from a mobile phone. There are 84% of such advertisers. But more than 50% of users do not think so.
If we compare spending on mobile advertising in 2016 and 2017, then in the latter they doubled ( 71 billion dollars versus 143 billion dollars , respectively).
About voice search:
It is used by a quarter of all users aged 16 to 24.
The number of people using this feature is growing. It has increased by 60% over the last year , and in two years, half of search engine requests will be voice-based.
A quarter of Windows 10 taskbar searches are also voice messages.
About e- commerce :
Thanks to Internet marketing technologies, B2B sales will reach $6.7 trillion by 2020 and outgrow B2C. At least, that's what the forecasts say.
The average online shopping spend per person is around $1,800 in the US and $1,600 in the UK.
One of the tasks of Internet marketing technologies is to give people the opportunity to get to know the product better. According to statistics, 81% of customers search for information about the product on the Internet before buying, and for 70% of people, the ability to enlarge the image of the product is important.
80% of customers abandon a transaction due to an inconvenient return/refund policy.
89% of people who cancelled an online purchase did so because of poor service.
About content marketing:
In 2017, internet marketing technologies continued to develop rapidly. 70% of B2B marketers created a large amount of unique content.
This is the type of promotion that 85% of successful companies focus on .
Content marketing is 60% cheaper than other types of promotion.
73% of respondents are confident that the formation of a loyal attitude towards a brand largely depends on the quality of the content.
The development of Internet marketing technologies is aimed at making blogs more visual and rich. Recently, the longread format has become popular with an average article size of 1050 words.