Cultural phenomena flow freely between

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As is the case with K-Pop fandoms, with a legion of dedicated fans and billions of views distributed on YouTube channels dedicated to this exponentially growing community. Creativity in multiple formats Trends are appearing on a wider variety of media and formats. An example of this is the growing rise of short-form video, which has led to the emergence of creators in various formats in order to capitalize on major trends and reach new audiences. Videos are breaking through the limitation of having only one successful format.


The short and the long form. This is proven when 59% of Gen Z use short-form video download free usa email database apps to discover things they can later watch in the longer versions. Thus, hybrid creators feel comfortable creating different media and use this to their advantage to increase and strengthen their engagement with the audience. So it’s very likely that these hybrid creators and continually remixed trends will become the new norm. Besides videos, another popular way to produce and consume remixable content these days is through memes.



63% of Gen Z followed one or more meme accounts in the last 12 months. 57% of Gen Z agree they like it when brands participate in memes. This format is a highly interactive cultural expression that can provide diverse and creative content productions. Responsive Creativity Responsive creativity refers to the tendency to create and consume content to meet psychological and emotional needs. YouTube noticed that people were turning to videos that address specific personal needs, such as relaxing content formats and ASMR, which have become increasingly popular during the pandemic.