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Fairmont Banff Springs Hotel

Posted: Sun Dec 22, 2024 8:03 am
by hasanhossain
To pass the time in a productive, proactive way, the staff at Canada's Banff Springs Hotel launched a campaign called 'The Art of Waiting' early in the pandemic.

From dancing bellhops to singing chefs, this series of mini videos wa usa mobile db s simple yet entertaining and showcased the brand's fun-loving side while creating a sense of nostalgia that was bound to encourage droves of guest bookings once the doors reopened.

Lesson: Video content is a powerful marketing medium, and by keeping your messaging simple while sticking to your brand values, you can maintain a positive presence while driving healthy levels of social engagement.

Nike
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Nike Covid ad
To help its consumers maintain their fitness and personal morale during the crisis, sporting colossus Nike made its club training subscription free for a limited period of time—offering fans of the brand exclusive access to training, health, and fitness content.

In addition to its value-driven offering, in-app content, and inspirational brand messaging, Nike also extended its message of staying healthy during the virus to its podcast. As the pandemic endured, Nike maintained a strong sense of brand loyalty and its collective efforts also helped mitigate its dwindling sales in China.