Marketing strategy of the company
Posted: Sun Dec 22, 2024 7:45 am
There are a large number of marketing strategies. Depending on the type of activity of the enterprise, the following types are distinguished:
Innovation strategy. When implementing it, the company aims at vertical development. The main task is to manufacture innovative products and capture new markets.
Diversification. The company seeks new indonesia mailing list areas of activity where there are few or no competitors.
Market expansion strategy. In this case, the company focuses on horizontal development. In other words, the organization tries to improve the quality of products, expand the product range, and increase the coverage in the niche.
Downsizing. The company is being reorganized to improve efficiency.
Depending on the degree of market coverage, differentiated, undifferentiated or concentrated strategies are distinguished. They correspond to the above-mentioned types of marketing. It should be taken into account that the methods and tools that will be used in the implementation of marketing activities are selected based on the adopted strategy.
Marketing strategy of the company
What should a company's marketing strategy include?
Specialists need to analyze the market and the company's available resources. Based on this information, a marketing action plan should be drawn up, which is an official document enshrined in the organization's policy.
This document describes the chosen strategy. Each stage of work and all actions that will be performed to achieve the goals are indicated. Strategic planning should be based on the following principles:
Differentiation. The essence of this principle is that each segment of the target audience has its own requests and “pains”. The products that the company promotes may not be of interest to all customers. To increase coverage, the company must develop a set of marketing activities for each segment separately.
Rolling planning. The strategy should be developed in such a way that the company has the ability to make adjustments to it taking into account the current state of the market.
Multivariance. Specialists need to work out several scenarios to quickly respond to market changes.
Innovation strategy. When implementing it, the company aims at vertical development. The main task is to manufacture innovative products and capture new markets.
Diversification. The company seeks new indonesia mailing list areas of activity where there are few or no competitors.
Market expansion strategy. In this case, the company focuses on horizontal development. In other words, the organization tries to improve the quality of products, expand the product range, and increase the coverage in the niche.
Downsizing. The company is being reorganized to improve efficiency.
Depending on the degree of market coverage, differentiated, undifferentiated or concentrated strategies are distinguished. They correspond to the above-mentioned types of marketing. It should be taken into account that the methods and tools that will be used in the implementation of marketing activities are selected based on the adopted strategy.
Marketing strategy of the company
What should a company's marketing strategy include?
Specialists need to analyze the market and the company's available resources. Based on this information, a marketing action plan should be drawn up, which is an official document enshrined in the organization's policy.
This document describes the chosen strategy. Each stage of work and all actions that will be performed to achieve the goals are indicated. Strategic planning should be based on the following principles:
Differentiation. The essence of this principle is that each segment of the target audience has its own requests and “pains”. The products that the company promotes may not be of interest to all customers. To increase coverage, the company must develop a set of marketing activities for each segment separately.
Rolling planning. The strategy should be developed in such a way that the company has the ability to make adjustments to it taking into account the current state of the market.
Multivariance. Specialists need to work out several scenarios to quickly respond to market changes.