But this doesn’t accurately reflect how most businesses generate leads, which is through paid sources

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Cost per lead calculator In this section, we’ll cover how our spreadsheet calculator works. If you haven’t already downloaded our Cost Per Lead Calculator, it’s absolutely free. The spreadsheet is usa consumer email database divided into two parts as per our high-level cost per lead formula discussed above. Calculating costs First, costs: calculating costs Then, a section on calculating leads: calculating leads Note the actual sections are longer and include more information than what’s shown in the screenshots above.


All costs are per month, and column C has helpful notes about certain rows. Ad Costs Ad costs are divided into ad spend and ad management. Adding up ad spend is simple. Just insert your average monthly spend by channel. ad spend One big advantage of a spreadsheet calculator (vs. a rigid on-page calculator) is that you can easily customize the rows. So, in this case, you can add and remove rows as needed depending on where your company spends ad budget.




In the base example, we’ve set a hypothetical $3,000/month spend on Facebook and $4,000/month on Google. Ad management The ad management section gets more interesting. In addition to any monthly spend on a marketing agency that manages your ads, you’ll estimate what portion of internal team members' time is spent managing the agency or the ads themselves. Estimating this cost will take time—but it's worth it for more accurate data.