What is brand identity? Your brand in 5 elements
Posted: Tue Jan 28, 2025 5:33 am
Introduction
Strong brands are brands with personality. Brands that stand for something and consistently communicate their clear message in words, images and behavior. That is their brand identity. It's important, because a strong brand identity reflects a brand's distinctiveness, creates recognition and ensures that the target group identifies with a brand. That way you can bind customers firmly to your brand.
What is brand identity?
The official definition of brand identity is: the visual elements of a company through which its distinctive core values are communicated to the marketplace. Brand identity is actually the face and voice of iceland mobile numbers list your brand; the personality of your brand. Your brand identity reflects a company's core values, through visual elements such as its corporate identity, logo, use of color, brand name, tone of voice and way of communicating. A strong brand identity evokes a feeling in your customer: it makes clear what your brand stands for and what it can offer the customer.
What is a good brand identity?
A good brand identity satisfies a number of conditions:
He is bright and clear and does not raise questions.
He tells customers what to expect from the product or service.
It is consistent: the central message and appearance are the same in every communication expression.
Interpolis: a strong brand identity
A good example of a company with a strong brand identity is Interpolis, which has used the simple slogan "crystal clear" for years. This central message is woven into all of the company's communications: a clean corporate identity with two main colors, simple language and user-friendliness for customers is paramount. Interpolis' brand identity has major implications of the organization's behavior: 'crystal clear' should be central to the entire way of working. A complicated claim procedure, for example, would be at odds with Interpolis' desired image.
Strong brands are brands with personality. Brands that stand for something and consistently communicate their clear message in words, images and behavior. That is their brand identity. It's important, because a strong brand identity reflects a brand's distinctiveness, creates recognition and ensures that the target group identifies with a brand. That way you can bind customers firmly to your brand.
What is brand identity?
The official definition of brand identity is: the visual elements of a company through which its distinctive core values are communicated to the marketplace. Brand identity is actually the face and voice of iceland mobile numbers list your brand; the personality of your brand. Your brand identity reflects a company's core values, through visual elements such as its corporate identity, logo, use of color, brand name, tone of voice and way of communicating. A strong brand identity evokes a feeling in your customer: it makes clear what your brand stands for and what it can offer the customer.
What is a good brand identity?
A good brand identity satisfies a number of conditions:
He is bright and clear and does not raise questions.
He tells customers what to expect from the product or service.
It is consistent: the central message and appearance are the same in every communication expression.
Interpolis: a strong brand identity
A good example of a company with a strong brand identity is Interpolis, which has used the simple slogan "crystal clear" for years. This central message is woven into all of the company's communications: a clean corporate identity with two main colors, simple language and user-friendliness for customers is paramount. Interpolis' brand identity has major implications of the organization's behavior: 'crystal clear' should be central to the entire way of working. A complicated claim procedure, for example, would be at odds with Interpolis' desired image.