Here are some ideas to get you started:
Posted: Tue Jan 28, 2025 3:58 am
With these tips, you’ll stand out as different from would-be coaches who aren’t willing to try to maintain client relationships.
Build Your Personal Brand Online
You know what makes you unique as a person and coach. Your personal brand is simply how you consistently express that uniqueness, coupled with a strategy to share it across multiple channels.
Whether you’re posting on social media, speaking at events, or publishing thought leadership content, staying true to your brand and expertise is a way to stand out.
Choose key content pillars within your niche: Learn from indonesia telegram data what’s currently out there, but also draw from your own expertise. Make a list of the topics you’d be interested in posting about, cross reference that to things that are relevant to your audience, and then start with the top three. Use these pillars as a starting point to organize your content, and share consistent, varied content that your audience wants to see.
Set a publishing schedule that feels doable: If you can’t post every day right now, that’s fine. Consistency is key to building a personal brand, and you can always scale frequency over time as you gain more experience.
Learn from your audience: Engagement metrics will tell you a lot about what resonates with your audience. You can even ask them directly what they want to hear from you—most social networks make this easy and fun with polls. Get your audience involved in the content you’re creating, and they’ll be more likely to engage with you.
Share stories from your ongoing work: Real stories make people sit up and listen. Talk about your own successes and failures, share stories from your clients (with permission), or talk about what you’re working on.
“No one wants generic advice,” says Mimi Nguyen, Founder of Cafely. “They want hard-won lessons that they can relate to, and use as reference for their own situations. I believe that my experience in founding and managing my own small business is what sets me apart in this space. You know, the relatable “been-there-done-that” moments.”
Share your “been-there-done-that” moments, and your story becomes relatable (or even inspiring!).
Study What Your Competitors are Offering (and What They’re Not)
Every business can learn valuable lessons from their competitors, but coaches especially have a lot to gain by studying the competition.
Build Your Personal Brand Online
You know what makes you unique as a person and coach. Your personal brand is simply how you consistently express that uniqueness, coupled with a strategy to share it across multiple channels.
Whether you’re posting on social media, speaking at events, or publishing thought leadership content, staying true to your brand and expertise is a way to stand out.
Choose key content pillars within your niche: Learn from indonesia telegram data what’s currently out there, but also draw from your own expertise. Make a list of the topics you’d be interested in posting about, cross reference that to things that are relevant to your audience, and then start with the top three. Use these pillars as a starting point to organize your content, and share consistent, varied content that your audience wants to see.
Set a publishing schedule that feels doable: If you can’t post every day right now, that’s fine. Consistency is key to building a personal brand, and you can always scale frequency over time as you gain more experience.
Learn from your audience: Engagement metrics will tell you a lot about what resonates with your audience. You can even ask them directly what they want to hear from you—most social networks make this easy and fun with polls. Get your audience involved in the content you’re creating, and they’ll be more likely to engage with you.
Share stories from your ongoing work: Real stories make people sit up and listen. Talk about your own successes and failures, share stories from your clients (with permission), or talk about what you’re working on.
“No one wants generic advice,” says Mimi Nguyen, Founder of Cafely. “They want hard-won lessons that they can relate to, and use as reference for their own situations. I believe that my experience in founding and managing my own small business is what sets me apart in this space. You know, the relatable “been-there-done-that” moments.”
Share your “been-there-done-that” moments, and your story becomes relatable (or even inspiring!).
Study What Your Competitors are Offering (and What They’re Not)
Every business can learn valuable lessons from their competitors, but coaches especially have a lot to gain by studying the competition.