How to do an independent website audit for $0 using the example of the Epicenter website
Posted: Mon Jan 27, 2025 9:20 am
If you have opened this article, then most likely you have problems with:
organic promotion, i.e. implementation of SEO;
there are no conversions, and as a result, no profit;
high bounce rate (in the new GA4 - low engagement rate);
obvious UX usability problems (users often complain that buttons don't work, forms, filters, etc. don't open on mobile devices);
Rarely, but it also happens - pre-production checking. The project is in the final stages and you need a fresh perspective from a specialist to fix possible bugs before publishing the site.
It is important to understand that an audit is not a magic red pill that will show you a middle east rcs data shortcut to conversions, profits, or targeted traffic. An audit highlights vital issues that prevent your resource from developing and converting users into buyers. The result of the audit should be a clear action plan using SMART (you can read what it is here ), which shows a specific way to solve the problem and achieve business goals.
E-commerce is developing faster and faster, because buyers have appreciated how convenient and fast it is to make purchases without wasting time on shopping. At the same time, it is important to bring the service in online stores closer to the level of traditional shopping. With the help of personal product recommendations, you can create the effect that it is in your store that the client sees the things he has only thought about. As a result, the person will be satisfied with the assortment, buy what he needs, and even a little more than planned. According to statistics , product recommendations bring 10-30% of the total turnover. This tool is clearly necessary for online trading. The only question remains in choosing the option for its implementation.
organic promotion, i.e. implementation of SEO;
there are no conversions, and as a result, no profit;
high bounce rate (in the new GA4 - low engagement rate);
obvious UX usability problems (users often complain that buttons don't work, forms, filters, etc. don't open on mobile devices);
Rarely, but it also happens - pre-production checking. The project is in the final stages and you need a fresh perspective from a specialist to fix possible bugs before publishing the site.
It is important to understand that an audit is not a magic red pill that will show you a middle east rcs data shortcut to conversions, profits, or targeted traffic. An audit highlights vital issues that prevent your resource from developing and converting users into buyers. The result of the audit should be a clear action plan using SMART (you can read what it is here ), which shows a specific way to solve the problem and achieve business goals.
E-commerce is developing faster and faster, because buyers have appreciated how convenient and fast it is to make purchases without wasting time on shopping. At the same time, it is important to bring the service in online stores closer to the level of traditional shopping. With the help of personal product recommendations, you can create the effect that it is in your store that the client sees the things he has only thought about. As a result, the person will be satisfied with the assortment, buy what he needs, and even a little more than planned. According to statistics , product recommendations bring 10-30% of the total turnover. This tool is clearly necessary for online trading. The only question remains in choosing the option for its implementation.