Personal situation is not central
Posted: Sun Dec 22, 2024 7:02 am
Digital social innovation: the concept
Let's go back to the concept behind digital social innovation. Commercial companies such as Bol.com, Coolblue and Wehkamp know a lot about you as a customer. For example, they will not offer you a lawn mower if you live on the sixth floor. Or windscreen washer fluid if you do not own a car. These companies collect and use a lot of data to discover patterns and to be able to make you a relevant and meaningful offer. And of course: to be able to sell you as much as possible.
Three years ago, we and a number of partners already noticed that building and using profile and online behaviour information in the social domain is hardly or not at all applied. Using the 8TING concept, we are trying to catch up with digital social innovations. Of course, not with the aim of selling as much as possible, but precisely to identify and keep vulnerable target groups well-defined, to pay attention to them, to guide them and to develop them (see image below). Because the more you know about your user, the better you can serve them. More frequent and relevant contact gets people moving, especially in the social domain!
Identify and keep vulnerable people visible and give attention
If we do not clearly identify the challenges in the social domain, we will not solve anything together. That is why I dare to state, perhaps a bit 'hard' and confrontational, that due to inadequate technological support, a large group of vulnerable people in the Netherlands are not or insufficiently visible to those who want and need to support them. I illustrate this in the image below with an example based on our experiences in the labor market issue.
At Werkpleinen, a lot of attention is paid to people who have only recently lost their jobs. Figures show that the chance of finding a job is greatest if you have not been unemployed for very long. But this group is just the tip of the iceberg. Because what if you are not yet ready to work and you first have to arrange transport or childcare? Or have not yet recovered sufficiently from your burnout? A CV workshop has absolutely no effect on people who are ill. Existing interventions such australia whatsapp number as a 'work-first' trajectory do not work for them. Their personal situation is not central. As a result, they are faced with an increasingly greater distance to the labour market and are increasingly disappearing from view.
How can you help people on welfare if the account number to which the welfare should be transferred is the only thing you know about them?
In the long run, less attention is paid to them. Of course not on purpose, but purely because the focus is not on this ever-growing group. There is less and less communication with them, but the problems remain and that makes them even more vulnerable than they already were. How can you serve them if the account number to which the social assistance must be transferred is the only thing you know about them? It is precisely for this group that it is so important to innovate the social domain (digitally).
Experiences and results
At Present Media, we have initiated several projects in the past three years in which the concept of digital social innovation has been put into practice. The concept has been applied to various societal challenges. In my opinion, these are our most striking experiences and results so far.
Let's go back to the concept behind digital social innovation. Commercial companies such as Bol.com, Coolblue and Wehkamp know a lot about you as a customer. For example, they will not offer you a lawn mower if you live on the sixth floor. Or windscreen washer fluid if you do not own a car. These companies collect and use a lot of data to discover patterns and to be able to make you a relevant and meaningful offer. And of course: to be able to sell you as much as possible.
Three years ago, we and a number of partners already noticed that building and using profile and online behaviour information in the social domain is hardly or not at all applied. Using the 8TING concept, we are trying to catch up with digital social innovations. Of course, not with the aim of selling as much as possible, but precisely to identify and keep vulnerable target groups well-defined, to pay attention to them, to guide them and to develop them (see image below). Because the more you know about your user, the better you can serve them. More frequent and relevant contact gets people moving, especially in the social domain!
Identify and keep vulnerable people visible and give attention
If we do not clearly identify the challenges in the social domain, we will not solve anything together. That is why I dare to state, perhaps a bit 'hard' and confrontational, that due to inadequate technological support, a large group of vulnerable people in the Netherlands are not or insufficiently visible to those who want and need to support them. I illustrate this in the image below with an example based on our experiences in the labor market issue.
At Werkpleinen, a lot of attention is paid to people who have only recently lost their jobs. Figures show that the chance of finding a job is greatest if you have not been unemployed for very long. But this group is just the tip of the iceberg. Because what if you are not yet ready to work and you first have to arrange transport or childcare? Or have not yet recovered sufficiently from your burnout? A CV workshop has absolutely no effect on people who are ill. Existing interventions such australia whatsapp number as a 'work-first' trajectory do not work for them. Their personal situation is not central. As a result, they are faced with an increasingly greater distance to the labour market and are increasingly disappearing from view.
How can you help people on welfare if the account number to which the welfare should be transferred is the only thing you know about them?
In the long run, less attention is paid to them. Of course not on purpose, but purely because the focus is not on this ever-growing group. There is less and less communication with them, but the problems remain and that makes them even more vulnerable than they already were. How can you serve them if the account number to which the social assistance must be transferred is the only thing you know about them? It is precisely for this group that it is so important to innovate the social domain (digitally).
Experiences and results
At Present Media, we have initiated several projects in the past three years in which the concept of digital social innovation has been put into practice. The concept has been applied to various societal challenges. In my opinion, these are our most striking experiences and results so far.