Top alternative search engines

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Thank you so much, Moz fans. We'll see you next time. Alternative Search Engines: Why They Matter and How to Rank on Them Search Engines | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 12 billion, 3 billion, 1 billion. That’s the number of searches made in some of the top alternative search engines monthly. While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic.


So don’t limit yourself to Google’s algorithm as you plan the next year’s SEO usa business email list strategy. In order to grow in the digital economy, we have to diversify our efforts. What better way to do that than by making sure that you rank on all the top search engines relevant for your audience? Generally, there’s two reasons why your audience would choose an alternative search engine over Google: geopolitical reasons and/or privacy concerns. As such, I’ve categorized the search engines below by global market share and by data privacy.


by global market share When analyzing the global desktop market share of search engines throughout the last decade, there are a few small but mighty search engines that stand out. These are: 1) Bing 2) Yahoo 3) Yandex 4) DuckDuckGo 5) Baidu Screenshot of gs.statcounter.com/search-engine-market-share/desktop/worldwide/, December 2022 These are the engines you want to give extra consideration if you intend to expand internationally. They all have their own unique search algorithms that are in many ways as complex and developed as Google’s.