closely aligned with the
Posted: Mon Jan 27, 2025 6:32 am
November 30, 2018
Let’s not discount that all of these examples are about migrating blogs from subdomains to subdirectories, and that by default, blogs tend to be content-rich (often, most of a company’s best content is found on a blog) and that blog content often generates backlinks. The subdomain, here, has topical relevance and authority that is main domain.
What's happening is that the subdirectory inherits authority (from content and links) and relevance during the migration, and when combined with the existing authority of the main domain, the result is an increase in authority (and resulting organic visibility) that is greater than when the two are viewed as separate entities.
Ultimately, good content that is attracting good backlinks will always contribute to better SEO results when hosted in a subdirectory rather than a subdomain.
Subdirectories: the challenges
In an ideal world, you should have full control over both the thailand mobile database subdomains and subdirectories used in different parts of your website.
But the reality is that it is usually not that simple, and compromises often have to be made based on technical limitations.
These concessions include:
Not being able to set up international sites in subfolders (e.g. yourdomain.com/us and yourdomain.com/es/)
Developers don't want to host a WordPress blog on the same server as an ecommerce store
The desire to use a dedicated blogging platform instead of a standard blogging platform or ecommerce site
A quote form or other feature that cannot be located on the same server as the main site because it is written in different programming languages
These are just a few examples of what decisions are necessary when using subdomains or subdirectories.
As an example, Shopify forces you to use subdomains for international stores (de.yourdomain.com instead of yourdomain.com/de/) and using subdirectories is not possible, regardless of the benefits it may have.
Just like if you want to use a WordPress blog and your site runs on a CMS that doesn't support it on the same server (or give you access to it), a developer will often suggest using a subdomain to make things easier (although it's sometimes possible to use a reverse proxy in this scenario).
Let’s not discount that all of these examples are about migrating blogs from subdomains to subdirectories, and that by default, blogs tend to be content-rich (often, most of a company’s best content is found on a blog) and that blog content often generates backlinks. The subdomain, here, has topical relevance and authority that is main domain.
What's happening is that the subdirectory inherits authority (from content and links) and relevance during the migration, and when combined with the existing authority of the main domain, the result is an increase in authority (and resulting organic visibility) that is greater than when the two are viewed as separate entities.
Ultimately, good content that is attracting good backlinks will always contribute to better SEO results when hosted in a subdirectory rather than a subdomain.
Subdirectories: the challenges
In an ideal world, you should have full control over both the thailand mobile database subdomains and subdirectories used in different parts of your website.
But the reality is that it is usually not that simple, and compromises often have to be made based on technical limitations.
These concessions include:
Not being able to set up international sites in subfolders (e.g. yourdomain.com/us and yourdomain.com/es/)
Developers don't want to host a WordPress blog on the same server as an ecommerce store
The desire to use a dedicated blogging platform instead of a standard blogging platform or ecommerce site
A quote form or other feature that cannot be located on the same server as the main site because it is written in different programming languages
These are just a few examples of what decisions are necessary when using subdomains or subdirectories.
As an example, Shopify forces you to use subdomains for international stores (de.yourdomain.com instead of yourdomain.com/de/) and using subdirectories is not possible, regardless of the benefits it may have.
Just like if you want to use a WordPress blog and your site runs on a CMS that doesn't support it on the same server (or give you access to it), a developer will often suggest using a subdomain to make things easier (although it's sometimes possible to use a reverse proxy in this scenario).