Artificial Intelligence for SEO
Posted: Mon Jan 27, 2025 6:30 am
Many of the presentations at SEonthebach revolved around Artificial Intelligence and its possible uses in SEO. And the conclusion is that all experts agree: this technology has great potential.
It is now possible to use Artificial Intelligence tools for all SEO optimization steps: from keyword analysis to the optimization of a structure or a web page. And, of course, for content generation as well.
The thing is, and the experts were particularly keen to point out that this technology is still in its early stages. They therefore agree on the need to review the results of Artificial Intelligence, as they may not be very reliable at the moment.
That is, we can use the artificial intelligence tools available on the market, but it is crucial that an expert reviews the results and makes sure they are true and accurate.
SEO alternatives: new platforms to take advantage of content
At SEonthebach 2023, there was also talk of a growing trend: the adaptation of content for multiple platforms with the aim of improving search engine positioning.
The experts provided two very interesting facts:
TikTok's search engine is the social media page with the most indexed results on Google.
Google Shorts can appear on Google Discovery and bring thousands of visits to a web page.
With this information, therefore, the experts highlighted malta phone number data the possibility of achieving organic results by making basic reuse of the content.
That is, we can publish the same video on Reels, TikTok and Shorts. And so, with little effort, we will be feeding new platforms and increasing our chances of reaching new users and positioning ourselves in search results.
Under this same idea of reusing content, we can include YouTube, other social networks and even our own website. When generating content, we can make all the adaptations we want.
There were also some talks on technical SEO topics such as generative search related to Artificial Intelligence or the importance of authority in SEO articles.
With all these topics, we enjoyed two days of presentations at SEonthebeach where we had the opportunity to learn from great experts and obtain important lessons that we will apply in the day-to-day of the projects.
It is now possible to use Artificial Intelligence tools for all SEO optimization steps: from keyword analysis to the optimization of a structure or a web page. And, of course, for content generation as well.
The thing is, and the experts were particularly keen to point out that this technology is still in its early stages. They therefore agree on the need to review the results of Artificial Intelligence, as they may not be very reliable at the moment.
That is, we can use the artificial intelligence tools available on the market, but it is crucial that an expert reviews the results and makes sure they are true and accurate.
SEO alternatives: new platforms to take advantage of content
At SEonthebach 2023, there was also talk of a growing trend: the adaptation of content for multiple platforms with the aim of improving search engine positioning.
The experts provided two very interesting facts:
TikTok's search engine is the social media page with the most indexed results on Google.
Google Shorts can appear on Google Discovery and bring thousands of visits to a web page.
With this information, therefore, the experts highlighted malta phone number data the possibility of achieving organic results by making basic reuse of the content.
That is, we can publish the same video on Reels, TikTok and Shorts. And so, with little effort, we will be feeding new platforms and increasing our chances of reaching new users and positioning ourselves in search results.
Under this same idea of reusing content, we can include YouTube, other social networks and even our own website. When generating content, we can make all the adaptations we want.
There were also some talks on technical SEO topics such as generative search related to Artificial Intelligence or the importance of authority in SEO articles.
With all these topics, we enjoyed two days of presentations at SEonthebeach where we had the opportunity to learn from great experts and obtain important lessons that we will apply in the day-to-day of the projects.