Pillar posts (often in the form of “ultimate guides”) are a particular type of evergreen post. They aim to be an in-depth guide to a big subject area, such as a whole category on your blog, within your niche.
Usually, they’ll link to a number of your other posts on that topic, acting business mailing lists poland as a hub on your blog. These are the types of posts that get linked to and shared a lot.
How many words? Aim for around 4,000 words.
Remember, you don’t have to hit these length recommendations every time. Think of them as an average blog post word count. Some of your posts will be a few hundred words longer, some will be a few hundred words shorter.
How to Write Longer Posts… Without the Fluff
How to Write Longer Posts (How Long Should a Blog Post Be?) Guide and Image
What if your blog posts are normally 800 – 1,000 words? You want to make them longer, so you can provide more value to readers and improve your SEO, but how exactly should you go about it?
Some bloggers talk about “fluff” (or “padding”) to mean wordy content that doesn’t add value. Saying the same thing over and over again, or using loads of words to convey a simple concept, is fluff.
It’s annoying for readers, meaning they might head straight back to their search results to choose a different post, which could see your page being ranked less favorably by Google.
Instead, when you’re trying to lengthen a draft or rewrite an existing post to make it longer, you can:
Add More Items to Your List Post
A really easy way to make a list post longer is to simply add more items to your list. “Ten Ways to…” could become “Twenty Ways to…” —doubling the length.
Of course, you don’t want to pad out your list with weak examples. Make sure that the new items you add are just as good as the ones already on the list. If you’re struggling, try one of these other techniques to add to your list instead.