The King of Email Marketing Best Practices - Getting into The Inbox
Posted: Sun Jan 26, 2025 9:24 am
Number one - you need to get your email delivered in the first place.
In this training I'm going to give you some little-known email marketing best practices you can use to make sure your email reaches your prospect's inbox.
You can also check out the article about boosting your email marketing engagement here for more insider tips on this particular strategy.
Over the past two decades I've helped a lot of businesses improve their email marketing engagement.
"One of the mistakes I see people making is they focus on the content of their email, or the subject line when it comes to trying to get into the prospects inbox instead of this..."
Now yes, admittedly, these two things are important, but there's actually a third, which can really make a big difference to getting through to the email inbox.
And that is - the status of your domain name.
When you send bulk emails using an autoresponder, although that email is sent from the autoresponders server it is also directly linked to your business domain name or website.
So if your domain name has any kind of black taiwan number data marks against it, (according to the email providers like Gmail, Yahoo, and so on), then you run the risk of your emails going straight to spam trash or the promotions tab.
"If your emails are going to spam it could be because your domain has a bad reputation..."
Domain Name Blacklist CheckerThe easy way around this
You can do it using this simple domain blacklist checker tool.
This lets you see if you are in good standing with your domain name.
(And if your emails will go straight to the inbox).
If you find that you are blacklisted for any reason, you can appeal this process, and have your domain given a clean bill of health.
And don't worry if you are on the blacklist;
Quite often, this can happen completely through no fault of your own.
Perhaps some shady websites have linked to your website, or maybe an angry ex-customer has clicked the "report as spam" button too many times.
Either way, if you jump through the necessary hoops, you can quite often remove these black marks fairly quickly.
In this training I'm going to give you some little-known email marketing best practices you can use to make sure your email reaches your prospect's inbox.
You can also check out the article about boosting your email marketing engagement here for more insider tips on this particular strategy.
Over the past two decades I've helped a lot of businesses improve their email marketing engagement.
"One of the mistakes I see people making is they focus on the content of their email, or the subject line when it comes to trying to get into the prospects inbox instead of this..."
Now yes, admittedly, these two things are important, but there's actually a third, which can really make a big difference to getting through to the email inbox.
And that is - the status of your domain name.
When you send bulk emails using an autoresponder, although that email is sent from the autoresponders server it is also directly linked to your business domain name or website.
So if your domain name has any kind of black taiwan number data marks against it, (according to the email providers like Gmail, Yahoo, and so on), then you run the risk of your emails going straight to spam trash or the promotions tab.
"If your emails are going to spam it could be because your domain has a bad reputation..."
Domain Name Blacklist CheckerThe easy way around this
You can do it using this simple domain blacklist checker tool.
This lets you see if you are in good standing with your domain name.
(And if your emails will go straight to the inbox).
If you find that you are blacklisted for any reason, you can appeal this process, and have your domain given a clean bill of health.
And don't worry if you are on the blacklist;
Quite often, this can happen completely through no fault of your own.
Perhaps some shady websites have linked to your website, or maybe an angry ex-customer has clicked the "report as spam" button too many times.
Either way, if you jump through the necessary hoops, you can quite often remove these black marks fairly quickly.