Upto 22% of recipients will even go so far as to unsubscribe completely, if your email looks odd on mobile
Posted: Sun Jan 26, 2025 8:58 am
This means you could be losing 92% of your potential customers who check their emails on their mobile device.
But if you take the time to create mobile-optimized emails - your opens, clicks and sales will improve.
You should see a 38%-40% improvement, according to Flexmail's Belgium study;
Results from mobile email optimization
Optimization for mobile is the way forward, because;
Ugly emails get deleted, as this data from Adestra illustrates;
Emails Get Deleted on Mobile If Not Optimized
Research differs slightly, but the japan number data takeaway is the same;
Create emails which look bad on mobile, and you will take a hit, as this data clearly shows;
What People Do With Badly Formatted Emails on Mobile
But is sending out non-responsive emails to mobile devices really such a big deal?
Yes, it is.
According to research from 250OK and 42labs, 39% of recipients reported the marketing emails they received, were not well-designed for their mobile device.
So make sure you avoid these pitfalls...
#4. The Four Deadly Sins of Mobile Emails
Here are some quick insights on what you need to watch out for when creating emails for mobile;
#1. Images that look whack
Image Formatting for Mobile Emails
This could be hugely oversized images or images which just appear in the wrong place.
Your graphical masterpiece of an email template might look like a Michelangelo when you view it on a desktop.
But the chances are;
It looks like a cheap, Picasso-knock-off on mobile.
Something else you need to avoid is...
#2. Death by Text Overload
Too Much Text Email
Your email needs words.
Avoid ramming thousands of words down your subscribers throats.
Especially in mobile emails.
A couple of sentences can take up a full screen on mobile.
If you forget to add line breaks, frequently, your Japan Number Data email is going to turn people off.
They just won't read it.
Instead; take a look at the content here, on this page.
Notice how I insert in a line break, at the end of every sentence?
It keeps things easy to read.
It makes it easier on the eye, and breaks up detailed content into easier-to-digest chunks.
#3. Using Columns without a Mobile-Responsive Equivalent
Columns suck on mobile.
But if you take the time to create mobile-optimized emails - your opens, clicks and sales will improve.
You should see a 38%-40% improvement, according to Flexmail's Belgium study;
Results from mobile email optimization
Optimization for mobile is the way forward, because;
Ugly emails get deleted, as this data from Adestra illustrates;
Emails Get Deleted on Mobile If Not Optimized
Research differs slightly, but the japan number data takeaway is the same;
Create emails which look bad on mobile, and you will take a hit, as this data clearly shows;
What People Do With Badly Formatted Emails on Mobile
But is sending out non-responsive emails to mobile devices really such a big deal?
Yes, it is.
According to research from 250OK and 42labs, 39% of recipients reported the marketing emails they received, were not well-designed for their mobile device.
So make sure you avoid these pitfalls...
#4. The Four Deadly Sins of Mobile Emails
Here are some quick insights on what you need to watch out for when creating emails for mobile;
#1. Images that look whack
Image Formatting for Mobile Emails
This could be hugely oversized images or images which just appear in the wrong place.
Your graphical masterpiece of an email template might look like a Michelangelo when you view it on a desktop.
But the chances are;
It looks like a cheap, Picasso-knock-off on mobile.
Something else you need to avoid is...
#2. Death by Text Overload
Too Much Text Email
Your email needs words.
Avoid ramming thousands of words down your subscribers throats.
Especially in mobile emails.
A couple of sentences can take up a full screen on mobile.
If you forget to add line breaks, frequently, your Japan Number Data email is going to turn people off.
They just won't read it.
Instead; take a look at the content here, on this page.
Notice how I insert in a line break, at the end of every sentence?
It keeps things easy to read.
It makes it easier on the eye, and breaks up detailed content into easier-to-digest chunks.
#3. Using Columns without a Mobile-Responsive Equivalent
Columns suck on mobile.