Turn your website into the best sales tool with our guide .

Quantity and quality in your content
Your website's blog is an important source of lead generation . Through posts, you can direct users to landing pages with a content offer. So, the more posts you have that link to this content, the greater the chance that your users will reach it, and the greater the chance that they will convert. Consider creating different content tailored to the different phases of the buying cycle . The more diverse your content is, the higher percentage of users you will be able to convert.
A well-thought-out content strategy is vitally important in attracting qualified leads. The content your user consumes on your website will be decisive when they decide whether to give you their data. They must be certain that they will obtain useful and relevant content. We must create unique and proprietary information.
Over time, you will realise that an attractive title is worth a thousand words . By trying out different headlines for your content, you will find the perfect formula. Imperatives and questions usually work very well, but simple and concise formulas work above all; don’t try to include too many technical words, stick to the point. Between the headlines “How to sell more in industrial and B2B companies” and “Guide to improve the conversion of an industrial or B2B website”, which one would you click on? There you have the key.