Hyperpersonalization
Posted: Sun Jan 26, 2025 6:56 am
Working with micro-influencers allows brands to fine-tune their communications, achieving higher engagement and conversions at a lower cost. This enables more personalized and effective marketing campaigns, building trust in the brand and increasing its recognition among target segments.
Global Trends: Hyper-Personalization, VR/AR and Data Security
Let's talk a little about global trends and their practical application in real business.
Companies increasingly strive to tailor product experiences to each user. For example, online storefronts are dynamically formed, reflecting individual customer preferences. Such approaches increase audience engagement and loyalty. We, in turn, provide personalized templates and best practices based on our product that are applicable to solving the real problem of our user.
Meta-universes and VR/AR
Virtual and augmented reality have become an important element of marketing. For example, Tinkoff created a virtual office space, allowing interaction with the audience in an exciting format. We look to the future, relying on the experience of such companies, and soon our users will be able to use services based on our platform.
Data security
With the tightening of data privacy regulations (GDPR, CCPA), companies are forced to invest in data protection. Personal data protection is becoming not just a legal requirement, but also an important factor in customer trust.
Lead Cost Increase
In 2024, the cost of customer acquisition (CPL) in belgium email list increased significantly. According to the data, the cost of an attracted customer for Russian online retailers increased from one and a half to five times in a year in different categories.
On average, the cost of attracting a new client varies between 3,000 and 20,000 rubles, depending on the industry and marketing channels used.
In 2025, the cost of customer acquisition (CPL) in Russia is expected to continue to grow. According to forecasts, the cost of advertising may increase by 10-30% in early 2025.
This trend is pushing companies to find more effective and innovative approaches to engaging their audiences.
Personalized communication channels
Modern marketing research confirms that targeted work with small audience segments is becoming an important trend. Defining subgroups of the target audience allows you to offer exactly the content that is interesting to them, which increases the likelihood of conversion and makes interaction with the brand more enjoyable for users.
Global Trends: Hyper-Personalization, VR/AR and Data Security
Let's talk a little about global trends and their practical application in real business.
Companies increasingly strive to tailor product experiences to each user. For example, online storefronts are dynamically formed, reflecting individual customer preferences. Such approaches increase audience engagement and loyalty. We, in turn, provide personalized templates and best practices based on our product that are applicable to solving the real problem of our user.
Meta-universes and VR/AR
Virtual and augmented reality have become an important element of marketing. For example, Tinkoff created a virtual office space, allowing interaction with the audience in an exciting format. We look to the future, relying on the experience of such companies, and soon our users will be able to use services based on our platform.
Data security
With the tightening of data privacy regulations (GDPR, CCPA), companies are forced to invest in data protection. Personal data protection is becoming not just a legal requirement, but also an important factor in customer trust.
Lead Cost Increase
In 2024, the cost of customer acquisition (CPL) in belgium email list increased significantly. According to the data, the cost of an attracted customer for Russian online retailers increased from one and a half to five times in a year in different categories.
On average, the cost of attracting a new client varies between 3,000 and 20,000 rubles, depending on the industry and marketing channels used.
In 2025, the cost of customer acquisition (CPL) in Russia is expected to continue to grow. According to forecasts, the cost of advertising may increase by 10-30% in early 2025.
This trend is pushing companies to find more effective and innovative approaches to engaging their audiences.
Personalized communication channels
Modern marketing research confirms that targeted work with small audience segments is becoming an important trend. Defining subgroups of the target audience allows you to offer exactly the content that is interesting to them, which increases the likelihood of conversion and makes interaction with the brand more enjoyable for users.